Golden Ratio Consulting Services

09/10/2023

Yorkshire Tea’s marketing director Dom Dwight warns marketers not to get “bamboozled” by data, which he believes must be balanced with a degree of gut instinct.

https://www.marketingweek.com/brand-building-research-category-entry-points/

21/09/2023

Andrew Tenzer wrote that quantative research is becoming increasingly unfashionable and misunderstood, but used properly it can provide a deep and statistically representative understanding of society, something that qual on its own isn’t able to do.

https://www.marketingweek.com/quant-research-powerful/

11/01/2023

The company has faced pandemic closures of its restaurants, skyrocketing ingredient prices, and a cream cheese shortage - despite which the third-generation family business remains ever relevant amid challenging times.

What makes some family businesses survive while others die out after the second generation? Junior's serves as a classic example of the underlying factors.

https://www.youtube.com/watch?v=hktm2mvQKc0

New York cheesecake institution, Junior's, has been slinging out towering slices since 1950. But in recent years, the company has faced pandemic closures of ...

27/10/2022

Not much has changed then?

A very special cartoon has just dropped from Tom Fishburne | Marketoonist celebrating 20 years since these cartoons have graced the industry, reminding us that it's always important to laugh at ourselves!

06/09/2022

‘This is not just an ad campaign’: John Lewis repositions with new brand promise

John Lewis & Partners has repositioned the brand under the ‘For all life’s moments’ promise, which it will be backing with a major new campaign, as part of its five-year turnaround plan.

https://www.marketingweek.com/john-lewis-positioning-brand-promise/

19/02/2022

Fresh from being awarded an OBE in the New Year Honours list, former RBS and Coca-Cola marketer David Wheldon explains why his award is good for marketing and why marketers should be proud of what they contribute to society.

08/01/2022

Online sales surged over the Christmas period following Next's decision last year to ramp up its digital marketing spend, with full price sales continuing to grow.

08/01/2022

Our marketer on the inside shares why they think building a brand without considering its use is a waste of your time. They discuss why brands should not be defined by what they are, but how they are used, and how trying to inject a profound meaning into brand is merely an exercise in ineffective positioning.
https://www.marketingweek.com/secret-marketer-brands-philosophy-purpose/

25/11/2021

There are reasons why they don’t produce the desired interactions.

04/11/2021

Wishing all our partners and teams A Very Happy Diwali & Prosperous New Year

30/09/2021

Do you agree? 🤔