15/06/2026
World Cup 2026 in Africa: Strong Interest, High Viewership Intent, and Rising Betting Engagement GeoPoll’s latest research across Kenya, Ghana, Nigeria, South Africa, Uganda, Cameroon, and Egypt reveals exceptional anticipation for the 2026 FIFA World Cup. Key findings show overwhelming engagement, with 94% of respondents planning to watch or follow the tournament, underscoring the event’s massive reach across the continent. South Africa and Ghana record the highest levels of interest. Television remains the primary viewing platform, while mobile and social media are increasingly important for live updates, highlights, and real-time engagement. The study also highlights the growing integration of sports betting into football culture, with over half of respondents reporting having placed a sports bet in the past year. With 10 African nations qualified, the 2026 World Cup is set to become one of the most widely followed tournaments in Africa. Full report: https://hubs.ly/Q04ln8Mx0