Gari-vertise

25/05/2017

Garivertise Car-BasedAdvertising
Young people have always been a problem for marketers. They don’t respond to traditional advertising and they have little interest in listening to brands. Therefore things like TV and radio are off the table. You need a certain cool factor, but when companies try to do this with millennials it often comes off looking awkward and forced.
Garivertise is one brand that has changed this around through issuing a marketing strategy designed to attract younger people. The concept is simple. Put branded stickers on your car, drive around, and the app will track how many miles you’ve covered. This is how you earn points and rewards.
Marketing is getting more creative. This guide is going to show you some of the ways this is happening.
Use Social Power
What makes Garivertise work is the fact that it’s an extremely social way to market and to earn rewards. There’s so much potential to use social media to leverage this concept. And that’s something other businesses should take note of.
With so many people using social media networks, it’s absolutely essential that you focus on thinking up something that will resonate on social media. Developing a multi-platform approach will enable you to increase your reach and enhance the likelihood that you’re going to convert millennials into paying customers.
The Concept of Mass Individualism
The idea behind mass individualism is that millennials refuse to be defined by logos. They don’t want to be placed into a box. Their goal is to be defined as individuals. They want to be in control. That’s why getting creative and thinking up something new is key.
Once you hit on something that works, you can be sure that millennials will be the first to take it up. They want to be the trendsetters. And that’s going to improve your social power as well.
Let People Market Themselves
If you want to make your marketing campaign personal and customized, you have to allow your targets to do the marketing for you. As previously mentioned, they have little interest in listening to brands talk down to them. They don’t want to be told what to do.
Allow things to just happen, with a little prompting. Peer-to-peer word of mouth marketing is extremely powerful and has the potential to make your brand go viral overnight.
Garivertise has leveraged this concept through allowing people to market for brands when they want, wherever they want. Nobody is telling them what to do, so it’s not like a normal job. And that’s an essential part of the process because participants feel like they are in control.
Begin a Conversation
See marketing differently. Marketing shouldn’t be about advertising it should be about beginning a relationship and starting a dialogue. Your brand’s marketing campaign should be marketing and engaging. It should be designed to have people talk back to you.
And this same principle applies to how you act on social media. Go out of your way to engage in a two-way conversation on a social platform. More engagement will improve your visibility and make it more likely that people are going to engage with your brand.
Be Everywhere
Be in as many different places as possible. While you shouldn’t try to create brand experiences for millennials on every available platform just for the sake of it, you must create an Omni-channel experience. In such a hyper-connected world, you have to be able to create a brand experience that operates in multiple locations.
This is why traditional and digital marketing must be combined together. Brands have to think outside the box if they are going to get the success they want.
The Landscape Has Changed
The world has changed in the last five years, and brands have to be prepared to react to that. Garivertise brings together digital marketing and traditional marketing. Using traditional sticker advertising, they have modernized it in order to encourage people to get with the program.
What do you think is the most important part of marketing today?
In today’s crowded marketplace, businesses (both B2B and B2C) are fighting to get their brands noticed. Marketers have a plethora of tools to choose from, whether they decide to use a solely digital strategy or incorporate a blend of both traditional and digital tactics. More importantly, brands need to begin thinking like their customer and understand how their target markets are accessing information and consuming content

17/05/2017

You want your campaign to stand out Garivertise is your best option

16/05/2017

Get your brand on the streets
Launch your first on-vehicle advertising
campaign with Gari-Vertise

16/05/2017

To reinforce and bring awareness, Gillette ran a campaign called “Gillette Fusion”

11/04/2017

06/04/2017

Garivertise: The Surprisingly Effective Marketing Tool That Makes Business Vroom, Vroom

The secret to effective advertising is to make a great first impression. Garivertise are a very memorable way to spread your business’s message. Garivertise is a powerful branding and marketing tool.

Attention Grabbing
Brightly colored, attractive Garivertise make your company vehicles stand out from all the other cars on the road. Passing drivers won’t pay much attention to a plain white van on the road, but they will notice a well-designed vehicle wrap. Colorful vehicle wraps are so engaging that peoples’ eyes naturally gravitate towards them.

Reach a Wider Audience
Depending on how many vehicles we use, how often they are on the road and how far they travel; you can reach tens of thousands to over a hundred thousand viewers per month. You can reach a larger audience with a Garivertise than almost any other form of advertising. Many businesses gain more customers from Garivertising.

Non-Aggressive Advertising
Unlike radio ads or print ads that interrupt a person’s reading, Garivertise attract attention without disturbance. Potential customers can easily spot your message without significant distraction from what they’re doing. Customers respond better to advertising that doesn’t take an “in-your-face” approach. Many people enjoy striking vehicle wraps and don’t mind the advertising.

Get Mobile
Garivertise travel into the view of potential customers instead of you waiting for them to see your television commercial or run across your newspaper advertisement. As a business, you can non-intrusively reach out to customers over all the roads your vehicle or vehicles travel. The lead possibilities from mobile exposure are nearly endless.

Cost Effective
Unlike billboards and advertisements that have consistent reoccurring costs for as long as you advertise, you can change your campaign as little or as often as you like for less money. You can make an initial investment for a fraction of the cost of other long term advertising campaigns and generate results for years.

Local Advertising
Garivertise advertising is targeted because you are advertising to your local market. The people who will see your campaign the most are the people in your area. Local marketing produces outstanding results because people like to deal with nearby businesses.

Protection
Vinyl vehicle wraps help protect your vehicle’s body from scratches and small dents from road debris. Specialists can also easily remove vinyl vehicle wraps without damaging the vehicle’s paint. Vinyl vehicle wraps help keep your vehicles in better condition for when you need to trade them in or sell them.
If you want to stand out from your competition, Garivertise is a wise investment.
See you on the road.

13/03/2017

Better to be ahead of the curve, rather then behind the curve! Sign up with garivertise.com today

09/03/2017

Outdoor advertising – Simple, effective, and stands the test of time

Outdoor advertising has been around since the Stone Age, literally. Cave drawings were some of the first creative works completed by humans, with only the most basic tools our instinct has been to share our experiences in the simplest way possible. These drawings all tell stories, every one is different, but as humans we can relate to their messages.

As we evolved so did our creativity, and fast-forward to the 21st Century the sheer variety of mediums through which to communicate is staggering. As reaching an audience becomes increasingly complex amongst the see of competing media, being able to simply and effectively communicate with your potential customers becomes even more important. Outdoor remains a stunningly simple way to connect with your audience, and it is for this reason that Outdoor is often referred to as the last true broadcast medium.

While the simplicity of a cave drawing is childlike, its message is clear and to the point regardless of its lack of depth or complexity. In a world where we are bombarded with increasingly elaborate advertising at every turn, sometimes the simplest messages stand out, and in this respect Outdoor retains its position as a medium to help brands reach an audience with clear, simple, and effective messaging.

Tapping into Outdoor as a key lever in your marketing strategy can be incredibly powerful, it can complement other channels, or used as an awareness tool to capture mindshare. Despite having been around for millenium, the ability to simply and effectively engage consumers through creative Outdoor advertising continues to stand the test of time.

Fast forward to the 21st century, and increasingly outdoor advertising is powered by technology. Despite its humble origins, to convey a message in todays fast paced and constantly changing world requires more granular targeting and planning to clearly define your target audience. Using technology to do this can help define where to run your campaign www.garivertise.com

07/03/2017

Making Garivertise part of your multi-channel marketing campaign
As a startup or SME, planning a marketing campaign can be overwhelming. With a limited SME marketing budget, the money that you do spend you want to spend wisely.
With over 120 marketing channels to choose from, finding which channels work for you, and in what combination, can be challenging. Research in the US has shown that 34% of marketing organisations focus solely on one engagement platform. Yet, running a well-planned and well-executed multi-channel campaign can be invaluable for growth.
Garivertise
Doing something differently can and will get you noticed. This is why so many startups and small and medium sized companies think that car advertising is the perfect option. Garivertise can be used to re-inforce marketing campaigns you’re already running, or an effective SME marketing medium itself. Garivertise works as part of the marketing mix for any company.

07/03/2017

What is Gari-vertise?

Gari-vertise matches drivers with advertisers, helping brands connect with millions of people every day.

Drivers get paid each month, earning money as they drive, and for advertisers it is a unique form of advertising that creates buzz and sparks conversations in towns and cities up and down Kenya.
Sign up www.garivertise.com

07/03/2017

Make your Advertising unique with Garivertise, Sign up to be a drivertiser on www.garivertise.com

21/02/2017

Make your Advertising unique with Garivertise