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Evoke Adverts We are lead by the single vision of creating engaging experiences that influence
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04/03/2014

Assessing the Strength of a Brand

"Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand." - David Ogilvy
Think Coca-Cola. Apple. Google. Microsoft.
In all likelihood, consumers know exactly what these brands are and what they represent. The logo is automatically envisioned, and advertising and product or service experiences are recalled. They are among the strongest brands in the world, and they’ve strategically planned and executed their methodology to be there year after year. But, how did they arrive at this zenith?

For More on This http://www.groupevoke.com/assessing-the-strength-of-a-brand/

13/01/2014

To achieve a successful marketing strategy, a marketing plan is the essential tool for any business. Developing a plan helps every business think about what makes them unique, as well as how to make their message heard to the desired audience through a variety of channels.
One mistake many businesses make when it comes to marketing, is not identifying the target audience. This step is crucial in starting a successful marketing plan. By doing so businesses can:

1)Better determine if there are enough potential customers

2) Tweak their business idea to better meet the needs of the customer base

3) Tailor products and services

4) Target marketing efforts

5) Craft marketing messages appropriately

09/01/2014

My First Boss told me this Story:

An old blind man was sitting on a busy street corner in the rush-hour begging for money. On a cardboard sign, next to an empty tin cup, he had written: ‘Blind – Please help’.

No-one was giving him any money.

A young advertising writer walked past and saw the blind man with his sign and empty cup, and also saw the many people passing by completely unmoved, let alone stopping to give money.

The advertising writer took a thick marker-pen from her pocket, turned the cardboard sheet back-to-front, and re-wrote the sign, then went on her way.

Immediately, people began putting money into the tin cup.

After a while, when the cup was overflowing, the blind man asked a stranger to tell him what the sign now said.

“It says,” said the stranger, ” ‘It’s a beautiful day. You can see it. I cannot.’ “

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