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Dennis Onyango - Digital

Name: Dennis Onyango - Digital
Address: Nairobi, KE
Telephone: +254770051086

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Dennis Onyango - Digital

Let my team teach you how to get customers online and grow your business.

30/06/2020

It's World Social Media Day!!

As we celebrate the relationships that we've built on social media, I would like to appreciate you all for staying connected with me and following my content (or rather, your content).

Without you, I wouldn't be creating informative digital marketing content and providing value. Thank you.

26/06/2020

FAQ: How can I get customers online on a low advertising budget?

Answer/Solution: First of all, you need to fully understand your target audience/market in terms of demographic characteristics such as location, age, gender, occupation/job title, and psychographic characteristics such as interests and behaviors.

Secondly, using the demographic and psychographic characteristics above, determine the platforms that your target audience tends to use often.

You can find some useful demographic data and information on the different social media platforms here https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/.

Additionally, You'll find more information on the audiences using the Audience Insights feature built within these platforms.

If your target audience tends to go on Google first to search for the product(s) that your business sells, Google is a viable option. The key is to ensure that you keep your consumer at the top of your mind during this process.

Your next step is to pick the one platform that your target audience spends the MOST time on or visits to get information related to your product(s) based on the information that you've gathered so far.

Remember, you have a small budget so you don't want to spread yourself too thin.

Focus on that one platform. Determine your business objective and choose a campaign objective that's aligned with your business objective.

Clearly, this is an oversimplified guide but hopefully, it will give you an idea of how you can effectively use the X amount that you have to generate a multiple of X in return.

Please note that, ultimately, you will need to advertise your business on multiple platforms. This is just a guide to help you start getting customers/clients.

If you have any questions, feel free to inbox me. I am always happy to help.

24/06/2020

FAQ: I've been boosting my Facebook posts but I only get likes, not customers. What should I do to start getting customers?

This is a common problem that many solopreneurs and amateur digital marketers face.

The truth is, boosting a post falls into a campaign objective within Facebook called Brand Awareness. This campaign objective, however, is meant to get people who will remember seeing your ad, not sales.

Facebook has 10 other campaign objectives e.g. traffic, lead generation, conversions, etc. Unfortunately, people who only boost posts only use one campaign objective: Brand Awareness, as I have already stated.

The way to achieve success with Facebook ads is to align your ads with your business objectives. If your business objective is to sell the items in your catalog, for example, use the catalog sales campaign objective.

These campaign objectives are, however, not meant to be used in isolation. For more details on this topic, feel free to send me a message here https://wa.me/254770051086 or simply inbox me on this page by clicking on the 'Send Message' button below.

22/06/2020

THE BIG ANNOUNCEMENT: Are you struggling to get customers online and grow your business? If your answer to this question is yes, I have good news for you.

I've put together a team of digital marketing professionals, like me, who will teach you how to get customers online and grow your business.

For more details, let's chat on WhatsApp, here https://wa.me/254770051086.

If you are using a desktop/laptop and it's not connected to WhatsApp, simply click on the 'Send Message' button below.

16/06/2020

Without customers, there is no business. Without business, there is no income. Without income...You already know where I'm going with this.

Customers are the oxygen that keeps a business alive.

But how effective is your customer acquisition strategy? Are you getting enough customers to keep your business running profitably? If your answer to this question is no, or maybe, read on.

I am happy to announce that I have put together a team of digital marketing professionals who will teach you how to effectively carry out digital/online marketing so your business can get and retain more customers. This will help you profitably grow your business.

I will share more details on how exactly we'll train you soon. Stay tuned.

16/03/2020

Is getting customers online difficult? The truth is, your business needs a solid blueprint that GUARANTEES customer acquisition. Once you fully understand your business and establish that solid blueprint, you are headed towards business success.

Ask yourself today: Do I have a solid blueprint that can increase my business's customer acquisition to the level of achieving my business goals?

26/08/2019

What is copywriting?

Well, copywriting is the art and science of using the written word in an engaging and compelling way that gets your readers to take the action(s) that you want them to take.

Audit your marketing communication today. Is it engaging and compelling enough to encourage your target audience to buy from you, sign up or take whatever action you want them to take?

13/08/2019

I had a great time networking with these great minds at ISA. We are all marketing experts and students of the game. We had the chance to bounce ideas off each other. As a professional and/or aspiring marketer, you should always strive to acquire more skills and network like a pro.

08/07/2019

I am back! My apologies for going quiet for too long. I've been very busy building brands but from now on, I promise to dedicate some time to create content for you.

Meantime, here is a great motivational quote to get your week started on the right energy level:

"Look in the mirror. That’s your competition." – John Assaraf

P.S. This is a photo of me getting work done for a client.

19/02/2019

Organic and direct traffic are the two most budget-friendly traffic sources. Once you get your search engine optimization right and you have built a formidable brand, you will never have to spend a lot of money to acquire customers.

05/02/2019

As a business owner, do you constantly evaluate how well your business converts website users to leads, and the leads to customers? I know this seems obvious but many business owners loose track of these numbers and this is usually the beginning of their revenue downward spiral. The first step in every digital marketing strategy should be the evaluation of these conversions. If you don't evaluate them, how would you really know how your business is performing?

01/02/2019

How well are you doing your retention marketing? In my experience as a digital marketer, I've seen that return customers contribute a lot more to a company's revenue long-term than new customers. Retention marketing involves strategies aimed at reselling, cross-selling and up-selling to existing customers. Offering quality products/services, robust customer support, being reliable to your customers and being efficient in your service delivery also fall in the category of retention marketing.
US Billionaire John Paul Dejoria sums these strategies up into one term: Reorder business. That's the best way to go: Get your business deeply involved in the reorder business. As you acquire more customers, focus on retaining your existing customers.

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