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24/04/2026

From indigenous to global markets, there is a massive untapped opportunity across the fruit value chain in Africa.
That's why AFRICA FRUIT CONNECT 2026 is here to make that trade opportunity open up. Be a part of the conversation and growth within the continent's fruit space, connecting Africa's fruits to the world.

UtmostPrecision African Union Farming in Africa Fruits Basket

Looking forward to this transformative event.  The changing geopolitics are testament to the fact that change is inevita...
14/04/2026

Looking forward to this transformative event. The changing geopolitics are testament to the fact that change is inevitable, and we must break barriers and create opportunities within the continent, and invite the world to Africa.
Fatunbi Oluwole Abiodun Abugri Benjamin Saliou Niassy Del Monte Europe , Fruit Ninja Fruit of the Loom Wizara ya Kilimo Ministry of Agriculture - Ethiopia , Digital Farmers Kenya

Africa's share of the global market presents a significant opportunity for value creation through enhanced production, post-harvest handling, trade linkages, and strategic investments. In 2024, the global market fruit trade was estimated at USD 614 billion, driven by growing demand for health and nutrition. In Africa, the market size of USD 45 -55 billion, is underrepresented in global trade, indicating substantial growth potential. The East African region valued at USD 4- 6 billion, is a dynamic market with rising production and export momentum.
Africa Fruit Connect 2026 is committed to support Africa to accelerate its potential. What Ideas do you have on how this is possible?
UtmostPrecision African Union Rockefeller Foundation World Vegetable Center Sunripe Agro Products Limited Catherine Wambugu FRUIT FARMERS KERALA Digital farming Fruits Basket Food and Agriculture Organization of the United Nations (FAO)

07/11/2025

Chemical-free tomatoes? Yes, it’s possible.

Out in the field this week, I met a farmer who has made a complete 360° shift in how he grows tomatoes and the results are nothing short of transformative.

We all know the uncomfortable truth: most tomatoes in our markets are laden with pesticides, often exceeding safe residue limits, and farmers rarely observe post-harvest intervals after spraying. Some farmers even admitted that, before this project, they wouldn’t eat a single tomato from their own farms.

Now, pause and think about that.
If the people growing our food can’t eat it, what does that say about what reaches our plates?

Enter the Integrating Sustainable Production of Tomatoes project by icipe and Biovision a groundbreaking initiative proving that safe tomato production is possible. By combining the smart use of synthetic pesticides, biopesticides, organic fertilizers, and by using parasitoids (beneficial insects) to combat Tuta absoluta- " the Covid of tomatoes" , farmers are producing tomatoes that are both safe for human consumption, and the environment.

But here’s the catch, once these tomatoes reach the market, the price is the same as those grown using harmful practices. So, the big question is:

Should farmers producing safer food earn a better price ,Or should the goal be to make safe food accessible and affordable for everyone?

Perhaps it’s time we borrowed from the dairy sector’s quality-based payment system and applied it to tomatoes and other value chains.

The image below tells a story: a boy feeding his goat on tomato rejects from farmer growing tomatoes safely. My first thought was food loss, but for the farmer , it’s a badge of success. He has reduced losses from 1 tonne (out of every 3) to just 20 kg

That is progress!

Could this be the model that shapes Kenya’s policy framework on safe tomato production? I believe it deserves urgent attention for our farmers, our markets, and our health.

After watching the Toxic Harvest documentary, I couldn’t help but recall a short video we produced at PCPB on how spraye...
07/08/2025

After watching the Toxic Harvest documentary, I couldn’t help but recall a short video we produced at PCPB on how sprayers can protect themselves when handling agrochemicals.

Having visited numerous farms across the country, I can say with certainty, the documentary only scratches the surface. There’s a significant information gap regarding pesticide safety. Ask most farmers what the blue, green, yellow, or red labels on chemical packaging mean, and you’ll be met with blank stares. The brand name is often all they care about. Everything else is dismissed as ‘small print’.

It’s time we rethink our approach.

PCPB and other regulators should explore models where licensed Service Provision Enterprises (SPEs) offer professional spray services. This could drastically reduce unsafe, over-the-counter pesticide handling and promote proper chemical stewardship on our farms.

Farmers deserve better. They deserve protection.

After watching the Toxic Harvest documentary, I couldn’t help but recall a short video we produced at PCPB on how sprayers can protect themselves when handli...

Our farm is not just about beautiful blooms and profit; we support our community through job creation, but most importan...
06/06/2025

Our farm is not just about beautiful blooms and profit; we support our community through job creation, but most importantly, support the African Gospel baby centre that rescues abandoned children. Here is our Florencia Blooms story.

Our farm is not just about beautiful blooms and profit, we support our community through job creation, but most importantly support the African Gospel baby c...

04/06/2025

Kenya's floriculture sector has evolved into a model of sustainability, innovation, and systems that work. It not only blooms in beauty, but in impact, and systems and processes stewardship!

Earlier this year, we had the opportunity to produce a video for the Embassy of the Kingdom of the Netherlands in Kenya in partnership with Kenya Flower Council, showcasing how the sector is balancing growth and sustainability for long-term success.

👉 Watch the here: https://lnkd.in/dCEmyJwx

I couldn't help but admire how the stakeholders are committed to set guidelines. It isn't just a sector success, but a blueprint on what other sectors can learn from.

Imagine a manufacturing sector with the same level of traceability, A livestock value chain embracing circular economy practices. Envision tourism anchored in environmental restoration.
The lessons are right here, blooming before our eyes. What's holding us back?

Beekeepers Kenya Africa Beekeeping Hub All About UK Bees WorkerBee Keepers Savannah Bee Company Yatta Beekeepers
01/04/2025

Beekeepers Kenya Africa Beekeeping Hub All About UK Bees WorkerBee Keepers Savannah Bee Company Yatta Beekeepers

Stingless Bees! Why everyone can rear them and their importance

Ever heard of a vertical lake? Meet Jack, an unstoppable innovator whose journey began with setting up a feed-making pla...
19/07/2024

Ever heard of a vertical lake? Meet Jack, an unstoppable innovator whose journey began with setting up a feed-making plant using invasive water hyacinth. Facing challenges in providing farmers with quality feed due to limited access to protein raw materials, Jack sought a confined way he could rear silver cyprinid - Omena. In the process, the omena didn't survive, but some tilapia fingerlings that were in the starter tank survived.. That became his Eureka moment to establish a vertical lake where fish are reared in structures as high as a storey building. Through Mentorship he has partnered with Dr. Jez, who together developed a new state-of-the-art vertical lake in Kajiado county, and patented the technology. In the new structure, the farm will be fully automated and use robotics to monitor. His primary goal is to tackle food security, ensure safe foods, and add value to fish products for the medical and cosmetics industry. They are unstoppable! Remember to like ,Subscribe and share. https://www.youtube.com/watch?v=o_EeegxyvfI&t=184s

Aaah, I will return it full tank and take it for service once back...  .. meanwhile the car tracker just shows how the c...
14/12/2023

Aaah, I will return it full tank and take it for service once back... .. meanwhile the car tracker just shows how the car is moving around in straight lines and in a confined area.. Wue.. Theatrics of car hire.. Digital Farmers Kenya 🤯🤯🥸

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