24/09/2025
🚀 How do you launch a fintech app that truly connects with people?
That’s the challenge we solved with the TUMA App Social Media Launch Campaign — and the results speak for themselves.
💡 What made it work?
• ✅ Storytelling that connects – We didn’t just sell features; we shared emotional moments about family, love, and support.
• ✅ Multi-platform reach – Facebook, Instagram, TikTok, LinkedIn, and Google Display.
• ✅ Video-first approach – Short-form videos that showed speed, security, and convenience of sending money home.
• ✅ Real-time optimization – Monitoring performance daily and refining creatives for maximum impact.
📊 The Results
• Facebook: 300,000 video views | 107,000 reach | 1,200 new followers
• Instagram: 178,000 views | 110,000 reach | 3,100+ interactions
• LinkedIn: 100 new followers in key diaspora markets
• TikTok: 4,700+ views | 75% female viewership (25–34 yrs)
✨ Impact: TUMA App’s brand launch didn’t just reach audiences — it resonated. By combining emotion + data, we built awareness, credibility, and community from day one.
💬 Want your app, product, or service launch to create the same kind of buzz? Let’s talk.
📞 (+254) 0711 857 237 | (+254) 0737 055 737
📧 [email protected]