30/09/2020
How to start a cereals business in Kenya
Legal requirements
• Single business permit, fire extinguisher. You might be required to have medical certificate.
Some of the equipment required
Storage bags
Weighing scale
Measuring containers
Tags to show name and cost of cereals
Packaging materials
Sieve
Wooden pallette
How to get started
1. Identify a supplier. We have suppliers in places like Nyamakima in Nairobi. As the business grows, try to avoid middlemen and source directly from farmers. Go to rural areas and strike good deals with farmers.
2. As you do your research, compare prices from different suppliers and source from the ones selling at a lower price. Consider factors such as logistics. Also ensure that the cereals are completely dry when purchasing.
3. It is also wise to buy cereals such as maize during high seasons because the prices are lower then.
4. Start with the fast-moving cereals such as rice, beans, porridge flour and green grams. You can do a research in your area to know cereals that sell fast.
5. You don’t need to have a lot of money. Start by buying small amounts of the cereals, sell and increase varieties and quantities with time. If you can’t afford a shop, start selling from your house or a kibanda.
6. Base your shop in a strategic location or in a densely populated place. In this digital age, think about using online platforms such as Facebook to reach more customers.
7. On storage, cereals must be stored in dry places to avoid rotting. You must also ensure that the area is free of rodents.
The profits you make from cereals business will highly depend on where you buy your stock and how you market and sell to your customers. Build connections with institutions, hotels and organizations that need cereals in bulk.
I am here to help you execute your idea and grow your business. Reach me on 0711194414.
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