Gravicpr

Historians and scholars of the public relations industry credit Ivy Lee as being the first public relations consultant in 1906, followed
by Arthur Page who, in 1927, became the first public relations practitioner (Logan, 2011). Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” - Public Relations Society of

America (PRSA)

PR is a reputation function and PR people are storytellers. PR can be used to protect, enhance, or build reputations through the media, social media, or self-produced communications. Because PR and communications are corporate functions — and not creating revenues directly — you have to look at it from the point of view of: what’s the cost of not having a public relations program?”

PR tools of the trade include but not limited to:

-Writing and distributing press releases
-Speech writing
-Writing pitches about a firm/brand and sending them directly to journalists
-Creating and executing special events designed for public outreach and media relations
-Conducting market research on the firm or the firm’s messaging
-Expansion of business contacts via personal networking or attendance and sponsoring at events
-Writing and blogging for the web (internal or external sites)
-Crisis public relations strategies and
-Digital PR: social media promotions and responses to negative opinions online