24/04/2026
"Nobody walks into Finance and tells them how to do the math."
Yet, in Marketing, everyone from the CEO to the intern has an opinion on the brand colors.
Marketing is one of the few roles where everyone assumes they can do it better than you.
Nobody leans over a Developer’s shoulder and suggests, “Just make the code feel more… human.”
Nobody interrupts Legal to say, “This contract needs a more upbeat vibe.”
But Marketing? Marketing gets "input."
“Can we make the logo bigger?”
“Can we make it pop?”
“Why isn’t this going viral yet?”
The truth: Good marketing isn’t decoration. It’s psychology.
When feedback is based on personal taste rather than strategy, you don't get a growth engine—you get a Frankenstein.
If you want marketing to actually drive your business, stop treating it like a suggestion box and start approaching it as a discipline.
The "Simple Growth" Plan for Non-Marketers:
✔The WHO (Targeting): Pick a specific person with a specific problem. If you target everyone, you target no one.
✔The WHY (Positioning): Be clear, not clever. Why should they choose you over the competition?
✔The WHERE (Channels): Go where your "WHO" actually hangs out, not just where it's trendy.
✔The MEASURE (Data): Stop looking at "likes" and start looking at ROI and customer retention.
The best companies treat marketing like a growth function with clear ownership and the authority to say "no" to the noise.
Agree? Or do you think everyone should have a vote on the brand colors?
