Ipsos Kenya

05/12/2022

OPINION by Enock Wandera

WHAT NEXT FOR BRANDS AS GLOBAL ECONOMY SLOWS DOWN?

The rising prices of essential commodities such as food and fuel have caused widespread hardship, famine, and unrest. For the case of sub-Saharan Africa, the situation has been further worsened by drought ravaging several parts of the region especially in the Horn of Africa as climate change take its toll.

Brands have found themselves in tight situations in the midst of this global stalling of growth, which is hard to predict its end. It is therefore important to learn from history and understand how your company or brand can be affected by the unprecedented moment to help ensure it doesn’t become a casualty.

The International Monetary Fund (IMF) Global Economic Outlook 2022 report revealed a slow-down in the global economy in the second quarter of this year, owing to downturns in China and Russia, and reduced consumer spending powers in the United States (US). Global downturns also referred to as recess...

18/11/2022

Data Dive: How feels about women’s issues in 2022

In five infographics, we look at what Ipsos’ recent global polling reveals about 's on from to .

Read more here>>

In five infographics, we look at what Ipsos’ recent global polling reveals about people's opinions on women from feminism to ageism.

07/11/2022

We integrate all industry principles to offer - - suite of solutions, enabled to deliver / and recommendations for a better informed . These follow the development aligned to client’s stage gate process, starting with early stage with / / testing to and through elaborated conjoint approach or .

07/11/2022

Ipsos in Kenya , the unit that provides the confidence you need to make informed decisions about new , , , and keeping people at the center.

Our proven , and deliver the and you need for .

06/10/2022

Still on the mood and because there is no Ipsos without you...our commitment will always be to serve you, today and every other day. !

05/10/2022

Celebrating our today- because it is ! Ipsos in Kenya through its partnership with 62 secondary schools in Kenya has purposed to advance learning through research. Ipsos in Kenya's is proud to be associated with you... !

27/09/2022

State of the ART Call Centers Supporting (CATI):

Ipsos is the global leader in methodology with key expertise across all types of consumer and B2B telephone . A key component of Ipsos approach utilizing CATI@Home and safe social distancing practices within CATI centres, CATI@Home allowed for flexibility and continuity of service during the COVID-19 pandemic.

**126 countries are covered by Ipsos or partners for work.
**100+ interviewers with a 65 seater capacity to support your business needs.
**State of the ART call centers with future proofing methodologies that also support businesses in times of crisis.

27/09/2022

IPSOS ONLINE CAPABILITIES:
cover the “Connected” and Online-engaged population which is: more urban, better educated, more affluent than average national population demographics.

26/09/2022

optimizes use of Ipsos for resilient data collection. It has been developed to support the end-to-end field work process for all Face to Face and survey types conducted by Ipsos.

26/09/2022

is Ipsos' best in class and platform, supporting 150 markets globally.

It comprises FOUR key tools in one to offer , high results in a flexible end-to-end fieldwork process:
**Fieldwork and interviewer management
**Data collection
**Quality management
**Sample and quota management

20/09/2022

Benefits of Using Ipsos :

*Quality
*Fast turnaround and efficiency
*More accuracy, objectivity and honesty
*Premium value offerings and production
*Accessibility and cost efficiency
*Flexibility
*Contactless safety

Ipsos was recently awarded the for the Most Innovative Full-Service Research Agency in recognition of our Innovative products as well as our capability to execute these studies.

Contact an Ipsos expert today...

14/09/2022

NEWS UPDATE:
The Coca-Cola Company Named 7th by Women in Kenya...

BSD Group CEO & Founder, Eva Muraya, together with Managing Director, Ipsos in Kenya, Chris Githaiga presented the award to The Coca-Cola Company Vice President and General Manager, East and Central Africa Franchise Debra Mallowah and Oliver J. Soto Prieto, Franchise Director Kenya.

The Top 100 Most Loved Brands by Women is the only national brand ranking study, and it was conducted to serve as an insight-led tool for Kenyan business to understand the power of women markets by Ipsos in Kenya and BSD Group.

NAIROBI, Monday 12th September 2022: Kenya’s leading market research and consulting firm Ipsos and brand and business advisory consultancy BSD Group recently launched the Top 100 Most Loved Brands by Women in Kenya study that has ranked Coca-Cola the 7th most loved brand by women in Kenya, emergin...