31/08/2021
Advertisers usually use one of the following methods to prevent click fraud from affecting their campaigns:
• By using Google Ads to block invalid activity from bad bots, click farms, and other forms of ad fraud. Google can block IP addresses using its invalid click detection filter, yet advertisers can still experience some fraudulent activity slip through the cracks.
• Relying on PPC platforms to monitor campaigns for click fraud, and blacklist certain IPs and fraudulent publisher campaigns.
Although many of these do insist on checks and balances to make sure click fraud doesn’t occur, this method doesn’t guarantee the prevention of click fraud on an absolute level.
However, both of these methods are largely manual and reactive, and rely on third parties to prevent click fraud.
For advertisers who are serious about protecting and optimizing their campaign for maximum ROAS, implementing a dedicated anti-fraud solution is the only robust, automated method of preventing click fraud before the damage is done.
