Africa Brand Solutions Ltd.

28/03/2026

🚨 GCBLtd HIRING – TRADE DEVELOPERS🚨
Golden Casks Beverages Ltd is seeking a dynamic, results-driven Trade Developer to join our growing team in Nairobi County.

🔹 Key Responsibilities:
• Drive sales growth within assigned territories
• Build and maintain strong relationships with key outlets and distributors
• Ensure product availability, visibility, and proper merchandising
• Execute trade promotions and strengthen brand presence
• Track market trends and competitor activities to inform strategy

🔹 Qualifications & Requirements:
• Undergraduate qualification (required)
• Experience in sales or FMCG (Alcohol to be specific) industry is an added advantage.
• Strong communication and negotiation skills
• Highly self-driven, aggressive, and target-oriented
• Ability to work both independently and as part of a team

📍 Location: Nairobi County
If you are passionate about sales and ready to build a rewarding career in the beverage industry, we would love to hear from you.

📩 How to Apply:
Send your CV to [email protected] or apply directly via LinkedIn
🗓 Application Deadline: 30th March 2026

⚠️ N/B: Only shortlisted candidates will be contacted

15/05/2023

05/05/2023

The name of the LORD is a fortified tower; the righteous run to it and are safe, Proverbs 18 vs 10.

04/05/2023

Branding and Rebranding of Products FMCG Industry

09/02/2023

Take two businessmen, Kamau running an electronic shop in Nyamakima and Patel running an autospare shop along Kirinyaga road. Both men take their sons to JKUAT for a degree course. Patel's son commutes daily from Parklands while Kamau's son lives in a small rented bedsitter in Juja.

Before joining college, Patel's son used to spend his days at the autospare shop- a routine he continues every Sat when not going to college. During the vacations, he even takes over the management. Kamau on the other side believes that Nyamakima is not the place for his University going son so he should get a degree and get a better job.

The two young men graduate and go seperate ways. Patel junior now takes over the running of the autospare shop. Kamau jr hits the road, looking for a job. Two years and he gets a job as a bank teller, supermarket clerk etc, after six months and with meagre income, Kamau's son is frustrated and decides to go back for an MBA and improve his CV.

In the same period, Patel jr has gained some management skills of running the shop with a workforce of five employees. In his interactions with fellow businessmen and trips to source business stocks in China and india, he meets an Indian businessman who is trying to market some softwares and computer accessories manufactured in India and Taiwan. He and another accomplice form a company and agree to distribute them. At first, the company is operated from the backyard of the autoshop.

Both men are now 28. Patel jr is now confident and experienced in making business deals. He approaches a few companies, does presentations and convinces them to take up his products.

By now, he has passed the autospare shop to his siblings and is now running a full fledged IT company.

Kamau jr has graduated with an MBA, is now driving a car on loan and is now looking for a better job. He ends up becoming an employee at Patel's company as a supervisor.

Guys, that is where the real entrepreneurship classes start, and a foot-holding is all our youth require. Don't wonder why our MBA degree holders are looking for internship at Tuskys and wonder no more how Indians are still ruling this business economy!

Education without a focus only turns graduates into dependents. Let's mentor & encourage our children accordingly.
, in

11/02/2022

14/09/2020

Today, branding is more complex and even more important. Branding is more than a name to Business

29/01/2020

Making a brand Visible!

Tell people there's an invisible man in the sky who created the universe, and the vast majority will believe you. Tell them the paint is wet, and they have to touch it to be sure _ Great!

People don’t buy because what you do is awesome. People reach out to Lords Importers ltd products because it makes them feel awesome. Same case with Champions, _ they Play safe until they get it right.

16/08/2019