29/11/2024
Digital Health & Fitness Tracking
There’s been a consistent increase in the usage of wearable fitness devices and fitness/exercise tracking apps to track fitness and health across generations.
Connected devices and apps offer real-time insights that consumers can monitor to guide their overall life behavior. Tech integrations like AI into these devices and apps continue to refine accuracy and expand tracking capabilities to include indicators like stress levels and mobility patterns.
Millennials and Gen Z shows the highest adoption in fitness wearables and apps—an indication that these younger consumers want to establish strong foundations for their wellbeing early on.
Global sales of smart wearables are expected to record double-digits growth in the next 3 years.
