19/05/2026
Every person who walks into the room has called something strategy that wasn’t.
A deck.
A content calendar.
A channel plan.
A brief.
A trend report.
None of it is strategy.
And the cost of that confusion, in wasted budgets, weak creative, and campaigns that move nothing, is higher than anyone in this industry wants to admit.
This masterclass will not defend “strategy.” It will dismantle what the industry has been calling strategy, from the ground up, and replace it with something true.
Whether you’re a creative, strategist, account manager, brand manager, or digital practitioner, this session is for you. Because strategy isn’t a department. It’s a discipline.
Join Arlon Mwangi, Head of Brand & Digital Strategy, for an unfiltered conversation on what strategy actually means in today’s industry.
📍 Twotone, Roshanmaer Place, Lenana Road – Green Lawn
📅 Friday, 22nd May
⏰ 5:00 PM
RSVP via: [email protected]
Register here:
https://docs.google.com/forms/d/e/1FAIpQLSefkBz00XrDmEKr7hS9qUE25ztgj3HN_4KWbcTvIhZtvX-zIA/viewform?usp=header