Fastdot Communications Ltd

26/09/2016

06/09/2016

The Key Is Nomatter What Story You Tell, Make Your Buyer The Hero. - Chris Brogan

31/08/2016

A Brand Is No Longer What We Tell The Consumer It Is....It Is What Consumers Tell Each Other It Is-Scott Cook

13/05/2016

Need to Weave More Storytelling into Your Content?

Develop and advance the narrative – Strong brand stories are told through anecdotes, strung together to advance the narrative.

Customer-centric value – Use statistics & percentages. Try
sharing customer feedback.directly.

Address human needs – B2B content should elevate the product or service to address the human needs of the audience.

Visualize the message – Convey emotion through visual stimulation, and use a variety of visual elements such as videos, info graphics, memes, comics, Slide Shares and quotes.

13/05/2016

Struggling with Your Influence Marketing Strategy?

Defining influence – Take into account their ability and willingness to affect action – not just achievement of high fan, friend and follower counts.

Don’t get distracted – Don’t be blinded by the prospect of fame by association. Popular influences won’t necessarily create positive effects for brand marketing and PR goals.

Validate influencers – Narrow down a short list of influencers by finding correlations across multiple influencer discovery tools and then validating through manual inspection of their work.

Share a game plan – Provide examples of a thought leader who is already speaking to your target audience. Share steps for how you might attract, engage and partner with those influencers.

Be the expert – Help your boss & constituents understand what influencer marketing is and isn’t.

Be mindful of results – Focusing on social shares vs breakthroughs and actions creates fuzzy influencer results.

13/05/2016

Not Sure How to Re purpose Existing Content?

Re purposing basics – Customize and deconstruct – Take an eBook and structure it to be industry specific so you can create different versions for distinctive industries.

Make lists – Collect disparate resources relevant to your target audiences and rank them.

Interview famous and soon to be famous, industry leaders – Create a library of quotes for social shares to a specific audience. Use tips and quotes to create an info graphic.

Capture live or recorded content aka “Live blogging” – Find events offline or online, live or recorded that contain content and influences relevant to your target audience.

lee-odden-quote

13/05/2016

Experiencing Writer’s Block?

Draft first – If you’re having trouble creating an outline, do your draft first, then reverse engineer the outline.

Be conversational – Write as if you’re having a conversation with an old friend. Write the way that you would talk, maybe even exaggerate the tone.

Forget perfection – When you’re stuck trying to write perfection, turn off your inner editor and just write garbage. Try even typing with your eyes closed so that you’re not tempted to edit. Then look at it and edit and refine it until it’s worth showing.

Find an ideal time – Everyone’s brain works in different ways. Find the time of day that works best for you to be creative with your copy writing and try to set aside a time slot each day to focus on writing.

06/05/2016

When the economy is healthy, the advertising industry thrives. Companies are more willing to budget for ad and marketing campaigns because consumers have more expendable income that can be spend on ads.