Maison Interactive

01/01/2021

We made it guys! Going into this new year with gratitude! Cheers to health, happiness, and prosperity in 2021!

30/12/2019

If you don’t see an increase in sales and conversions, realize that the cart abandonment rate is high, or understand that your website isn’t contributing to your business goals, then it’s probably time for a redesign.

A website redesign can have a great impact on your business goals and growth. Find out how to conduct it successfully in our new blog post.

23/12/2019

Experiential marketing only works if the consumer is truly interested and engaged. If the target audience has a need for it, wants to participate and gains something from the event, advertisers will follow.

While magazines continue to scramble to find new revenue, events are proving their worth.

20/12/2019

19/12/2019

Connecting with your audience on an emotional level is important, but so is engagement. It’s not enough to just capture your audience’s attention. You’ve got to make them want to interact with your brand. This can be done in myriad ways, but the weapon of choice for today’s companies is the use of interactive ads that dazzle the senses. And while Stranger Things is a show that capitalizes on pop culture icons of the past, it certainly knows how to incorporate the future of marketing tactics into its campaigns. Case in point: AR.

If you’ve been wondering how the third season of Netflix’s Stranger Things has managed to generate so much hype over the past month, the answer is clear: genius marketing.

18/12/2019

Ads are already old hat. But what can one do to make people want to promote your brand themselves? Today, one of the best advertising tricks that can answer this question is experiential marketing.

Experiential marketing makes it possible to step away from the standard communication model in advertising when we try to tell something to a consumer and to proceed to a more interesting model—customer engagement.

17/12/2019

Augmented reality changes the real world around a person by adding layers of digital information onto the user’s field of view. Not to be confused with virtual reality (VR), AR does not transport the user to a new environment but rather enhances the real-world space they are currently viewing.

Experiential marketing using augmented reality is becoming more and more common place with brands as the technology progresses.

16/12/2019

Virtual Reality is reshaping communications, not least when it comes to experiential marketing, which is breathing new life into B2B communications. Duccio M...

12/12/2019

Here is a short introduction to one of our services : Experiential Marketing

11/12/2019

Marketing will always be marketing, and we will always do it. Experiential marketing can be a fun and ultimately, memorable way of immersing your consumers into your brand’s world. If you’re confident with your product or service, a great experience will bring your audience in. If the service is good enough, they’ll stay.

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10/12/2019

Too many brands are over-indexing on traditional strategies and are losing sight of the beauty and power of actual human connection. Creating an experience and allowing consumers to partake in something special will always go a long way in building brand loyalty and driving sales.

Young Millennials and Gen Z are not seeking possessions, they are looking for experiences. To better understand that, here's what you need to know about experiential marketing.

09/12/2019

In today’s media landscape, traditional forms of advertising are giving way to new and innovative ways to reach consumers. The latest evolution of advertising is experience marketing or engagement marketing.

Arguably the world's best business magazine and a very busy news site for CEOs, CFOs, senior executives, business leaders, & high net-worth individuals. CEOWORLD magazine is a highly-respected publication covering all aspects of economics and business.