Tailor Right Communications

10/05/2021

What is your number one struggle when it comes to creating content for your social media pages?

1. I don't know what to post
2. I'm not good at doing videos, writing, taking photos
3. I'm afraid of not getting any likes or comments
4. What if I post and I get trolled?
5. What will people say about my content?
6. I don't have the time to post everyday
7. I want when I post for it to be perfect
8. I don't know where to start with creating content
9. What if I post them I ran out of content?
10. I'm waiting for the right time for me to start

Do you know you can actually sell anything online, like literally start today and by evening have made a sale. Now, no one is saying it will be easy selling online. However, you only need to know simple trick for selling anything online.

You need to know how to create content for your social media page. It does not matter whether on Instagram, Facebook, Twitter, Linkedin or whichever social media platform you want to use, the right content is key.

Over the next few days we will be sharing how you can ensure you have the right content for any of the social media platforms. It does not matter whether you know how to create the content or not, are versed with social media or not. It is possible for you and anyone to create content that sells. Just remember it may take you time to get the likes, comments and followers like that achieved by social media influencers. You will need to build trust with your audience first before they can engage with you fully.

28/04/2021

Sound tips on how to start your online networking campaign

During this Covid19 period you need to remain relevant whether you are a business person or a professional in a given field. This has become hard since restrictions have been put in place to try and mitigate this pandemic. However, you still do need to remain relevant and keep yourself up to date with the going ones of your industry or even career. Online networking has made it easier to do this today.

With so many social groups now being formed online, you can easily join in on the conversations not only to get information but also to build your online social skills and working towards remaining relevant in your industry and showcasing your expertise.

The first rule to online networking is to be yourself. So kany people out here are trying to make believe, and it is flipping because you cannot sustain a lie for longer. Be you. Sounds simple? Understand you need to be vulnerable and authentic to strangers; people you do not know. But if you connect in your original form you are bound to gain trust mileage.

Secondly, you have to put yourself out there. Online networking is about communication. You need to join groups, like and comment on conversations even of you are a stranger to them or they to you. Eventually you will gain the confidence to be the conversation starter. And of you can hold a conversation online then you have the opportunity to lead the conversation to where you want it to be.

Thirdly, build your niche group or audience. No one says you can not be a jack of all trades. However, down along the road you will have a hard time meeting the demands that each conversation dictates. Find that one thing you are good at and thorough exhaust all conversations and topics around it. If you are building a business, join groups and conversations online in line with your industry or line of work. Build your experince and expertise by seeking advice, giving some and joining in on the online conversation.

27/04/2021

Online Networking: What does it take to be good at networking your way to success online?

26/04/2021

So you've opened a page on Facebook and/or any other social media platform. What is the next step?🤷‍♂️🤷🏽‍♀️

Content Creation For Your page

How do you create content for your Facebook, Instagram, LinkedIn, Twitter or Tiktok account? You need to realize content creation is very simple. You only need to take a video, picture or do written words to create content. It does not matter how long or short your social media content is, any length of content is still content. Below we offer you steps to consider when trying to find or create the best content for your niche, industry or platform.

1. Photos, videos and written words are all forms of content. You need to use at least two of these if you want to be successful creating social media content. Photos are good, but photos with written captions makes is easier for someone to understand what the photo is all about. The picture might be the bone of the story but the caption affords it flesh covering making the content even more interesting. You can go further and have photos, videos and captions all in one post, even best.

2. Document instead of creating. Having to sit down and think up of a post then create it is time consuming, time most of us do not have. Interestingly, you are already doing something worth telling a story about. Record yourself doing work by taking a picture or video and will minimum flair simply post it. It does not have to be perfect, but it has to be authentic. People love stories they can relate to, that seem real life such as in what reality TVs offer. You want a fast and easy way to make social media content, then record yourself. Once you are done documenting for the day you can review it and make editorial changes where necessary before posting. If you still have fear documenting your story, you can either find an authentic story to tell or you can start documenting yourself small as you gain confidence telling your own story.

3. Avoid a one form content for all your social media accounts. All your friends do not have the same characters: there is an odd one out, the most educated one, the know it all, the most beautiful of you all e.t.c. you get the gist. Not all platform operate the same way, therefore, why should you post a blanket post , word for word, to all your accounts. It does not matter whether you are operating a personal or business account. Never make the mistake of thinking Facebook content will be acceptable on Instagram, and vice versa. These two social.media platforms may have almost identical functionality, but the audiences are not the same. Keep your message consistent but tweak how you deliver that same message to suit the audience available in a specific platform.

4. Be consistent in your posting. Whether you decide to post once or twice a week, make sure you do that. Ideally, you should be posting at least 3 posts in a day but find your own rhythm, especially when starting on content creation. Make a schedule if you just, have a reminder if that will help you be consistent. Whatever you do, always do a post. This ensures you gain the trust of your audience, and they in return have the confidence that you will be able to offer them your sentiments on a regular basis.

5. If you know and follow all the other 4 steps but still are having trouble creating content for your personal or business Facebook or any other social media platform then you need our help. We offer content creation services and classes. Here, we will work with you to assist you understand what content works for your situation, and how to go about documenting your first post🙏.

Never be intimidated about content creation for your social media handles. Ine tip that works for most successful accounts is long form content. Whether you are recording a video, taking pictures, doing a podcast or are involved in the written word make sure the video is more than a minute long as you can simply get more content out of the 20 or 30 minutes video. The same applies with the written word and taking photos. Take as many pictures are you can so that you can choose several depending on the story you want to tell.

Send us an email today at [email protected] or DM us your questions concerning content creation on Facebook and any other social.media platform.

24/04/2021

For a period of 2 months now, we asked our client The Sweet State to be documenting their process as a company doing business during the Covid19 pandemic.

Short story on The Sweet State:

The Sweet State is a candy store in Kenya. The owner opened this store at the height of the pandemic mid last year. She opened an online sweets store in Kenya and started selling all types of candies and chocolates. In 2021 she decided to start a brick and motor store.

We have been with The Sweet State since its early months of inception. And like we tell all our clients and potential customers they need to document their process of doing business as these are the best kinds of content. It is much easier for any new business, even for an existing one to document rather than be creating content. By document, you make the business look more authentic and relatable. Winnie, the Owner and Proprietor of the candy store has been doing this through the stores official page, and also using Sweet Tooth State group where she discusses her whole process.

Part of documenting her process, Winnie has covered some of the lessons she has learnt opening and operating a sweets shop in Kenya during this pandemic. The Sweet State will be celebrating their first year in business anniversary coming in June of 2021.

02/02/2021

Not being able to sleep is good! It's GOOD! But just how HUNGRY are you to be successful? How bad do you want it?

02/02/2021

Get up and grind💪

You need to approach at least 20 people today to sell them something! 2 out of the 20 will most likely buy from you. And if you repeat the process each day, you will eventually have the 20 sales in one day, eventually. But you literally have to put yourself out there, approach people with your product or service, pitch to them how your product or service will be of great benefit to them. Only then will you be assured you are on a path to making a sale.

The truth with social media is you have to be always attracting people's attention to your product or service.

28/01/2021

Line up your sales first; get that client first, then work backwards to get that product or service the client wants

09/12/2020

Whether you are lonely or feel isolated as a business person or entrepreneur one thing to put in mind is that your situation is not permanent. A solution can be found, but it has to be right one for your situation.

So what do you do when you realize it is actually happening to you? The isolation from friends, family and loved ones. The lack of able minds to act as a sound board for your ideas.

1. Find a group of people two or as many as you can find. These should be individuals you can trust as advisors, might be fellow business people, CEOs, Managers or friends who will provide you with a safe place, environment or advice to assist you tackle your biggest business challenges. You not only grow from your own experiences but also from what others go through. The environment with your trusted advisors needs to be safe and trusting enough for you to beone vulnerable enough to learn and grow. A good environment where no one is afraid to show you tough love, and sound, unfiltered advice flows freely.

2. Choose your battles wisely. Only fight the battles that are most important, leave out the rest. You need to be very selective on the kind of arguments, problems and confrontations you get involved in. You may be feeling lonely because you have chosen to fight everyone's battles and forgot to fight for yourself. And after so many hours and days of trying to sort out everyone's problems it is easy to feel resentment when not every person you assisted comes to your aid at your time of need. Focus on the big picture and let the rest take care of itself. This frees up your time and energy to do other important stuff, the most important of which is having time to spend with your family or friends.

3. Read a book. You are not the only person to feel lonely while at the top of your business or company. Others have too, and one easy simple way to learn how they overcame their feeling of isolation and loneliness is to open a book and read their experiences. You get a sense of companionship and maybe, just maybe get motivated to come up with a solution that fits your situation.

4. Offer to help. A majority of us are looking for assistance no matter how small. No one wants added work, but if you can assist to offload some of the burden from a fellow human being you might just find yourself with a new friend. You open doors for yourself when you find away to help others.

It is important to resolve the loneliness and isolation issues that come up as you build your business and expand your company. It is not that you only want to resolve your loneliness issue. Fi ding the right ways to deal with being lonely is a good way to improve your perspective, productivity and your decision making process.

09/12/2020

Show, up. Even on the days you do not feel like it, you need to show up.

08/12/2020

The only thing that matters is what you believe in, period. It does not matter what your family says, what your friends think, or whatever anybody does. If you can find that which you believe in, and fight for it you will find your passion.

Continuing with conversation, once you understand that it truly can be lonely at the top, what next?

To clarify, it is lonely at the top when, tou have no one to share your problems and success with who really understands what it took you to get there. It is lonely when you have to bear the brunt of any decision that is made concerning your company and you have no way of offloading the burden of decision-making to anyone. Not that you cannot delegate, but because it is your responsibility. It is lonely up there when you have a vision, can clearly see the end game, but no one believes in you or your dream. It could be a number of issues that make you feel all alone.

Julia* is a mom of two teenagers. Julia is not married, but has been on several dates. She is employed as an administrator with a construction company, and to make ends meet she also has a side hustle, a consultancy firm. Between her day job and her consultancy work, her day is usually packed you wonder how she juggles raising two teenage kids plus have time to date. She is not a super woman, she confesses, but tries her best to be a responsible person.

On a typical day she would be handling employee and customer issues and often is responsible for the smooth running of things where she is employed. And as an administrator, she confesses that this job often exceeds 12hours of work. Unfortunately, she has a rather demanding boss who likes things done 'right now'. In between this, she also has to handle calls, meetings and deal with additional clients she has with her consultancy firm. On top of this she has to find time to make sure her kids are doing well, have done their studies for the day, are not in any trouble, and that their needs are met. To compound it all, she is human after all and there are days she just wants the company of another person who will either make her day special or make her feel special.

Although, Julia may find it easier to handle her day job since there are already structures in place, still she is either making decisions that impact others and herself which could result in either success or calamity. However, the same cannot be said on the rest of her day as a woman, parent and lover. In either of these cases she has to make decisions that only she can make.

It has been a struggle for Julia, finding ways to cope with the loneliness that comes with being a responsible adult and a business person. It has taken her 3 years to perfect the act of:
1 . Finding time for herself. Just her and no one else, to meditate and rejuvenate her mind, soul and body.
2. Never apologising for being human. She has her imperfections and she has accepted it and even embraced them.
3. Believing in all that she does and would not change events to be otherwise. Julia has understood the need to decide on a path and follow it with all that she's got. Her belief in herself and what she does is what fuels her day no matter how bad things get.
4. Allowing herself to be silly when she want to without worrying what other people will say. She is not afraid of being vulnerable, even when she is scared.
5. Following her 'why'. Julia has learnt the one lesson that most business people need to have, she has understood why she does not want to quit her day job just because she has a side hustle, or why she not be putting herself out there dating when she should be content to choose a husband and settle down. She knows why she fights everyday to keep her consultancy firm afloat when she could simply live on her income as an administrator.

You can only have the stamina to withstand the upheavals that come with wanting more, wanting a better life, wanting a purpose, wanting a passion in life, if you stand on your belief.

So, wake up everyday and fight for what you believe in. It will get lonely sometimes, but because you believe, you will always have something to push you forward.

Julia* not her real name