22/02/2019
''Companies that know how and when to use the wide array of research tools available today have a big competitive advantage in generating insights that lead to new organic growth.Core to their consumer focus is a strong belief in insights, and in the active use of a diverse mix of insight tools—new and old, qualitative and quantitative, digital and analog—to get better answers.'' McKinsey & Company: New insights for new growth: What it takes to understand your customers today!
