18/08/2022
📢📢📢 PAY PER CLICK
The 💲Pay per Click💲 model is the most cost-effective digital marketing model today. The model has gained Facebook and Google near permanent inclusion at the top of the Fortune 500 list of the most valuable companies globally, owing to their highly effective advertising algorithms.
Advertisers set a daily/monthly budget on ad and are charged only when a user on the platform clicks and willingly chooses to engage with an ad. Naturally, this allows brands to scale according to their marketing budget at cost.
