31/01/2021
Your potential customers are searching for your business online everyday - even at this moment. Without an online presence, you lose those customers to your competitors who have established themselves on the digital platform.
Regardless of how small your business is, digital marketing is a very important way of making customers know about your business as compared to other traditional methods of advertising like newspaper ads.
In this ever-changing world we live in, technology has certainly changed the way people do business. Additionally, the Corona Virus pandemic has forced people to stay safe at home, maintain physical distance and change their normal operations to meet health protocols. So the consumer habits have changed drastically and the only way forward is to adapt.
There were 22.86million Kenyans using the internet by January 2020, according to a data report. The number of internet users in Kenya increased by 3.2million (+16%) between 2019 - 2020. That means there's a very large market on the digital platform for absolutely any kind of business - even though not everyone is on the internet to buy.
The trend today shows that an average person spends 2 hours a day on Social Media. Teenagers average 9 hours.
Digital Marketing allows you to be ahead of your competition by exposing you to a wider audience on a much smaller advertising budget. It gives your business a focused control over where and how money is spent. With this type of control, you will be able monitor your profits and manage your finances wisely.
At Digital Bizna, we are determined to build transparent and longstanding relationships with Small and Mid-sized businesses as we help them grow their business through a direct approach. We develop an online presence for our clients to mobilize better returns on their Advertising budget and efforts. By providing cost-effective strategies, we are guaranteed tp bring success.
