Cambodian Marketing Club

Cambodian Marketing Club Empowering Cambodian emerging marketers with real strategies, local insights, and creative ideas. Learn, connect & grow with CMC πŸ‡°πŸ‡­
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20/05/2026

αžŠαžΎαž˜αŸ’αž”αžΈαž±αŸ’αž™αž’αŸ’αž“αž€αž”αŸ’αžšαžΎαž”αŸ’αžšαžΆαžŸαŸ‹αž‚αžΆαŸ†αž‘αŸ’αžš Brand αž€αŸ’αž“αž»αž„αžŸαŸ’αžšαž»αž€ αž˜αž·αž“αž˜αŸ‚αž“αž‘αŸ…αžŸαž»αŸ†αž‚αžΆαžαŸ‹αž±αŸ’αž™αž‚αžΆαŸ†αž‘αŸ’αžšαž‘αŸ!

Consumers support only brands they trust.

19/05/2026

αžŠαžΎαž˜αŸ’αž”αžΈαž±αŸ’αž™αž’αŸ’αž“αž€αž”αŸ’αžšαžΎαž”αŸ’αžšαžΆαžŸαŸ‹αž‚αžΆαŸ†αž‘αŸ’αžš brand αž€αŸ’αž“αž»αž„αžŸαŸ’αžšαž»αž€ αž˜αž·αž“αž˜αŸ‚αž“αž‘αŸ…αžŸαž»αŸ†αž‚αžΆαžαŸ‹αž±αŸ’αž™αž‚αžΆαŸ†αž‘αŸ’αžšαž‘αŸ!

12/05/2026

αž”αž‰αŸ’αž αžΆαž’αŸ†αžšαž”αžŸαŸ‹αžŸαŸαžœαžΆαž€αž˜αŸ’αž˜αž˜αž·αž“αž˜αŸ‚αž“αž€αžΎαžαž‘αžΎαž„αž“αŸ…αž–αŸαž›αžŠαŸ‚αž›αž’αžαž·αžαž·αž‡αž“αžšαž’αŸŠαžΌαžšαž‘αŸ αž‚αžΊαž“αŸ…αž–αŸαž›αžŠαŸ‚αž›αž’αžαž·αžαž·αž‡αž“αž˜αž·αž“αž–αŸαž‰αž…αž·αžαŸ’αž αž αžΎαž™αž˜αž·αž“αžšαž’αŸŠαžΌαžš

05/05/2026

αž αŸαžαž»αž’αŸ’αžœαžΈαž”αžΆαž“αž‡αžΆαžŸαŸαžœαžΆαž€αž˜αŸ’αž˜αž–αž·αž”αžΆαž€αž’αŸ’αžœαžΎαž˜αŸ‰αžΆαžƒαžΈαžαž’αžΈαž„?
Why are services hard to market?

28/04/2026

αž€αžΆαžšαž…αŸ‚αž€αžšαŸ†αž›αŸ‚αž€αž˜αž½αž™αž‘αŸ€αžαž–αžΈ αž€αŸ’αž›αžΉαž”αž˜αŸ‰αžΆαžƒαžΈαžαž’αžΈαž„
Another insight from CMC

21/04/2026

αž€αŸ’αžšαž»αž˜αž αŸŠαž»αž“αž˜αž½αž™αž…αŸ†αž“αž½αž“αž–αŸ’αž™αžΆαž™αžΆαž˜αžŠαŸ„αŸ‡αžŸαŸ’αžšαžΆαž™αž”αž‰αŸ’αž αžΆαžšαžœαžΆαž„ Marketing αž“αž·αž„ Sales αžŠαŸ„αž™αž•αŸ’αžαŸ„αžαž›αžΎ KPI αžαŸ‚αž”αŸ‰αž»αžŽαŸ’αžŽαŸ„αŸ‡! αžαŸ‚αž”αž‰αŸ’αž αžΆαž–αž·αžαž”αŸ’αžšαžΆαž€αžŠαž‚αžΊ αž€αŸ’αžšαž»αž˜αž‘αžΆαŸ†αž„αž–αžΈαžšαž˜αž·αž“αž˜αžΆαž“αž“αž·αžαž·αžœαž·αž’αžΈαžŠαŸ‚αž›αž•αŸ’αžαŸ„αžαž›αžΎαž›αž‘αŸ’αž‹αž•αž›αžšαž½αž˜!

Many companies try to fix sales and marketing by focusing on KPIs. But the real problem is alignment.

07/04/2026

αž’αžαŸ’αžαž”αŸ’αžšαž™αŸ„αž‡αž“αŸαžŠαŸ‚αž›αž’αžαž·αžαž·αž‡αž“αž…αž„αŸ‹αž”αžΆαž“ αž˜αžΆαž“αžšαžΌαž”αž—αžΆαž–αž‡αžΆαž€αž‰αŸ’αž…αž”αŸ‹ πŸ’―

Benefit that customers look for is the total package ✍️

31/03/2026

αž˜αŸ‰αžΆαžƒαžΈαžαž’αžΈαž„ αž˜αž·αž“αž˜αŸ‚αž“αž‚αŸ’αžšαžΆαž“αŸ‹αžαŸ‚αž’αŸ’αžœαžΎαžŠαžΎαž˜αŸ’αž”αžΈαž›αž€αŸ‹αž•αž›αž·αžαž•αž› αž¬αžŸαŸαžœαžΆαž€αž˜αŸ’αž˜αž“αŸ„αŸ‡αž‘αŸ! αžŸαž€αž˜αŸ’αž˜αž—αžΆαž–αž˜αŸ‰αžΆαžƒαžΈαžαž’αžΈαž„αž—αžΆαž‚αž…αŸ’αžšαžΎαž“αž’αŸ’αžœαžΎαž‘αžΎαž„αž€αŸ’αž“αž»αž„αž‚αŸ„αž›αž”αŸ†αžŽαž„ 2 αž‚αžΊαŸ– αž–αžΆαžŽαž·αž‡αŸ’αž‡αž€αž˜αŸ’αž˜ αž“αž·αž„ αžŸαž„αŸ’αž‚αž˜!

Marketing is not just about selling. Most marketing activities can be understood through two main purposes: commercial and social.

24/03/2026

αž αžΆαž“αž·αž—αŸαž™αž–αžΈ AI αž˜αž·αž“αž˜αŸ‚αž“αžŠαŸ„αž™αžŸαžΆαžšαžœαžΆαž†αŸ’αž›αžΆαžαž‘αŸβ€¦αž‚αžΊαžŠαŸ„αž™αžŸαžΆαžšαžœαžΆ β€œαž†αŸ’αž›αžΎαž™β€! αž‘αŸ„αŸ‡αž˜αž·αž“αž™αž›αŸ‹αž€αŸαž†αŸ’αž›αžΎαž™αžŠαŸ‚αžš!

Don’t trust AI blindly! Use it wisely!

20/03/2026

αžŸαžΌαž˜αž‡αž˜αŸ’αžšαžΆαž”αžαžΆ Cambodian Marketing Club αž˜αžΆαž“αž‘αŸ†αž–αŸαžšαž•αŸ’αž›αžΌαžœαž€αžΆαžšαžαŸ‚αž˜αž½αž™αž“αŸαŸ‡αž‘αŸ!
αž‚αžŽαž“αžΈαž•αŸ’αžŸαŸαž„αŸ—αžŠαŸ‚αž›αž”αŸ’αžšαžΎαžˆαŸ’αž˜αŸ„αŸ‡ αž¬αž‘αžΌαž αŸ’αž‚αŸ„αž“αŸαŸ‡αž‚αžΊαž€αŸ’αž›αŸ‚αž„αž€αŸ’αž›αžΆαž™!

17/03/2026

αž€αžΆαžšαž”αŸ’αžšαž€αž½αžαž€αŸ’αž“αž»αž„ Marketing αž˜αž·αž“αžŠαžΌαž…αž€αžΈαž‘αžΆαž‘αŸ!
αž€αŸ’αž“αž»αž„ Marketing αž™αžΎαž„αž˜αž·αž“αž…αžΆαŸ†αž”αžΆαž…αŸ‹αž•αŸ’αžαž½αž›αž‚αžΌαž”αŸ’αžšαž€αž½αžαž”αžΆαž“αžˆαŸ’αž“αŸ‡αž‘αŸ αž™αžΎαž„αžˆαŸ’αž“αŸ‡αžŠαŸ„αž™αž”αž„αŸ’αž€αžΎαžαž”αŸ’αžšαž™αŸ„αž‡αž“αŸαž±αŸ’αž™αž’αžαž·αžαž·αž‡αž“!

Marketing competition is not like sports!
You don’t win by defeating competitors β€” you win by creating value for customers!

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