DMS I Digital Marketing Solutions

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Social Commerce vs. Social Media Marketing : Focuses on brand awareness, engagement, and driving traffic to external web...
03/11/2025

Social Commerce vs. Social Media Marketing
: Focuses on brand awareness, engagement, and driving traffic to external websites.
: Focuses on completing the transaction within the social platform, creating a unified sales and marketing channel.

ការជ្រើសរើសបណ្តាញសង្គម (Social Media Platforms)1/ Facebook: ប្រើប្រាស់ page ដើម្បីផ្សព្វផ្សាយផលិតផល ជាមួយរូបភាព...
18/09/2025

ការជ្រើសរើសបណ្តាញសង្គម (Social Media Platforms)
1/ Facebook: ប្រើប្រាស់ page ដើម្បីផ្សព្វផ្សាយផលិតផល ជាមួយរូបភាពដែលមានគុណភាពខ្ពស់និងព័ត៌មានលម្អិត។

2/ Instagram: ផ្តោតលើខ្លឹមសាររូបភាពនិងវីដេអូ (Reels) ដែលមានលក្ខណៈទាក់ទាញភ្នែកនិងបង្ហាញពីភាពស្រស់ស្អាតនៃផលិតផលនិងលទ្ធផលដែលទទួលបាន។

3/ TikTok: ផ្តោតលើវីដេអូខ្លីៗដែលងាយស្រួលមើល ឆាប់យល់ និងមានលក្ខណៈកម្សាន្ត។

07/07/2025

FEAR ‼️

In 2025, the Facebook ad algorithm uses machine learning and AI to personalize ad delivery, ranking ads based on user en...
24/03/2025

In 2025, the Facebook ad algorithm uses machine learning and AI to personalize ad delivery, ranking ads based on user engagement and relevance, and optimizing for the most likely conversions, while also considering audience targeting and ad quality.

How the Algorithm Works:

❇️Personalized Ranking:
The algorithm aims to show users ads that are most likely to be relevant and engaging based on their past behavior, interests, and interactions on and off Facebook.

❇️Two-Stage Ranking:
The algorithm uses a two-stage process to rank ads:
👉🏻Fast Sort: Quickly filters out irrelevant ads based on a subset of features.
👉🏻Slower Sort: Uses a more complex model to promote precision and better predictive performance, retaining only the best-ranked ads.

❇️Factors Influencing Ad Ranking:
👉🏻User Engagement: The algorithm considers factors like click-through rates, conversion rates, and time spent interacting with ads.
👉🏻Audience Targeting: Advertisers can target specific demographics, interests, and behaviors, which helps the algorithm match ads to the right users.
👉🏻Ad Quality: The algorithm evaluates the quality of ads, including factors like relevance, engagement, and user experience.

❇️Machine Learning and AI:
The algorithm relies heavily on machine learning and AI to analyze vast amounts of data and predict user behavior.

❇️"Why am I seeing this ad?" Insights:
Facebook provides insights into why a user is seeing a particular ad, based on their activity on and off Meta technologies.

❇️Ad Auction:
Facebook uses an ad auction system where advertisers bid on impressions, and the algorithm selects the top ads to show to a person based on the highest total value score (a combination of advertiser value and ad quality).

❇️Estimated Action Rate:
The algorithm calculates an estimated action rate based on how likely a user is to take the action that the ad prompts, considering user behavior on and off Facebook.

Meta AI has indeed undergone significant upgrades, enhancing its capabilities across various domains. Here are some key ...
24/03/2025

Meta AI has indeed undergone significant upgrades, enhancing its capabilities across various domains. Here are some key areas where Meta AI has seen improvements:

❇️Natural Language Processing (NLP):

👉🏻Advanced Language Models: Meta AI has developed more sophisticated language models that can understand and generate human-like text. These models are better at context retention, making conversations more coherent and contextually relevant.

👉🏻Multilingual Support: Enhanced support for multiple languages, allowing for more accurate translations and better understanding of diverse linguistic nuances.

❇️Computer Vision:

👉🏻Image and Video Analysis: Improved algorithms for image and video recognition, enabling more accurate object detection, facial recognition, and scene understanding.

👉🏻Augmented Reality (AR): Enhanced AR capabilities, making virtual objects interact more seamlessly with the real world in applications like Facebook and Instagram filters.

❇️Speech Recognition and Generation:

👉🏻Voice Assistants: Upgraded speech recognition systems that can understand and process spoken language more accurately, even in noisy environments.

👉🏻Text-to-Speech (TTS): More natural-sounding TTS systems that can generate human-like speech from text.

❇️AI Ethics and Fairness:

👉🏻Bias Mitigation: Improved techniques to identify and mitigate biases in AI models, ensuring fairer and more equitable outcomes.

👉🏻Transparency and Explainability: Enhanced tools to make AI decision-making processes more transparent and understandable to users.

❇️AI Infrastructure:

👉🏻Scalability: Upgraded infrastructure to handle larger datasets and more complex models, enabling faster training and inference times.

👉🏻Energy Efficiency: More efficient algorithms and hardware to reduce the environmental impact of AI operations.

❇️AI in Social Media:

👉🏻Content Moderation: Better AI-driven content moderation tools to detect and remove harmful content more effectively.

👉🏻Personalization: Enhanced recommendation systems that provide more personalized content to users based on their preferences and behavior.

❇️Research and Development:

👉🏻Open Research: Continued commitment to open research, sharing findings and tools with the broader AI community to foster collaboration and innovation.

👉🏻Interdisciplinary Collaboration: Increased collaboration with other fields such as neuroscience, psychology, and ethics to create more holistic AI systems.

These upgrades collectively contribute to making Meta AI more powerful, efficient, and user-friendly, while also addressing important ethical considerations.

For Facebook, Instagram, and TikTok in Cambodia, the best times when people are most active and likely to make a purchas...
28/02/2025

For Facebook, Instagram, and TikTok in Cambodia, the best times when people are most active and likely to make a purchase online are:

1. Peak Buying Time (7:00 PM – 11:00 PM) → Best for Conversions
✅ High engagement and sales activity
✅ People relax after work/school and browse social media
✅ Best for live selling, promotions, and limited-time offers

2. Lunch Break (12:00 PM – 2:00 PM) → Secondary Buying Window
✅ Many users check their phones during lunch
✅ Good time for flash sales, discount ads, and reminders

3. Morning Scroll (6:00 AM – 9:00 AM) → Awareness & Engagement
✅ People check social media after waking up
✅ Good for brand awareness, product education, and reminders
---------------------------------
Best Platform-Specific Timing:
❇️Facebook & Instagram → 7:00 PM – 11:00 PM (best for sales), 12:00 PM – 2:00 PM (good for engagement)
❇️TikTok → 8:00 PM – 12:00 AM (strong purchase behavior, especially from live selling & short videos)

For your ads, focus most of your budget on 7:00 PM – 11:00 PM and test lunchtime ads for extra conversions. 🚀

🌟Businesses and messaging campaigns impacted by privacy rules in Europe or Japan🌟Messaging campaigns and certain messagi...
24/02/2025

🌟Businesses and messaging campaigns impacted by privacy rules in Europe or Japan🌟

Messaging campaigns and certain messaging-related features may be unavailable for:
🔹Ads delivered to or from Europe and/or Japan.
🔹Ads that are targeted to locations in Europe and/or Japan.
🔹Ads from advertisers based in Europe and/or Japan.
🔹Page's phone number country code is in Europe or Japan.
🔹Page creator is in Europe or Japan, and maintains messaging permission on the Page.
🔹Predicted page location is in Europe or Japan.

We recommend ensuring your business account and admin information is accurate and up to date.
---------------------------------

🌟Messaging-related metrics
🔹Historical data will continue to be available in reporting surfaces for all locations, but certain metrics may no longer be logged and reported for businesses based in Europe and/or Japan.

🔹For businesses outside Europe and/or Japan that receive messages from the affected and unaffected locations, messaging-related metrics may display partial data relating to the unaffected locations.

Understand what data is used to show you ads
24/02/2025

Understand what data is used to show you ads

Short Video vs. Poster: Which One is Better for Boosting? 🚀Both short videos and posters (images) can work well, but sho...
23/02/2025

Short Video vs. Poster: Which One is Better for Boosting? 🚀
Both short videos and posters (images) can work well, but short videos usually perform better for engagement and conversion. Here’s why:

✅ Short Video (Best for Conversations & Engagement) 🎥
✔ Higher Engagement – People watch, like, comment, and share more than a static image.
✔ Better Click-Through Rate (CTR) – Videos attract attention and make people more likely to message you.
✔ More Algorithm Boost – Facebook favors videos, giving them lower cost per result.

🌟 Best Video Type:
🔹15-30 sec short video (Facebook & Instagram recommend under 30 seconds)
🔹Show product benefits clearly
🔹Add captions (for people watching with no sound)
------------------------------------------

✅ Poster (Image) (Best for Awareness & Quick Promotion) 🖼️
✔ Easy to Create & Post – No need for video editing.
✔ Good for Simple Messages – Works well if you have a strong offer or promotion.
✔ Better for Retargeting Ads – If people already saw your video, an image ad can remind them to buy.

🌟 Best Poster Type:
🔹Clean design (no clutter, minimal text)
🔹Focus on product + clear call-to-action (CTA)
🔹Avoid too much text (Facebook may limit reach)
------------------------------------------

🔥 Best Strategy: Use Both for Maximum Results
1️⃣ Start with a short video → To get high engagement & conversation
2️⃣ Use a poster as a retargeting ad → To remind people who saw the video

📌 Recommendation: If you boost only one, go for a short video (especially for the "Conversation" objective).

The Facebook ads algorithm uses machine learning and other techniques to show users the most relevant ads. The algorithm...
23/02/2025

The Facebook ads algorithm uses machine learning and other techniques to show users the most relevant ads. The algorithm considers user behavior, ad quality, and advertiser input.

♻️ How the algorithm works
1. Target audience: Advertisers must target a user before their ad can enter the auction.
2. Calculate total value score: The algorithm calculates a score for each ad based on bid, ad quality, and estimated action rate.
3. Sort ads: The algorithm uses a fast sort to filter out ads that are not relevant to the user's profile.
4. Rank ads: The algorithm uses a more complex model to rank the remaining ads.
5. Display ads: Facebook uses the algorithm to determine what ads to show to each user.

♻️ Factors the algorithm considers
1. Budget and bid: How much the advertiser is willing to spend and how competitive the ad is
2. Ad relevance: How relevant the ad is to the target audience
User behavior: How users interact with the ad, such as likes, shares, and clicks
3. Ad quality: The quality of the ad content, including images, text, and overall user experience

If you boost the same photo with two different objectives—Conversation and Engagement—on your page, here’s what...
22/02/2025

If you boost the same photo with two different objectives—Conversation and Engagement—on your page, here’s what will happen:

1/ Different Audiences & Optimization

👉🏻The Conversation objective focuses on getting more people to send you messages (Messenger, WhatsApp, or Instagram DM). Facebook will show your ad to people more likely to start a conversation.
👉🏻The Engagement objective aims to get more likes, comments, and shares. Facebook will show the ad to users who tend to engage with posts.

2/ Ad Delivery Overlap

👉🏻If both ads target the same audience, Facebook may compete against itself in the auction, increasing your ad costs.
👉🏻To avoid this, you can create custom audiences to separate people likely to engage from those likely to message you.

3/ Performance Impact

👉🏻Running both objectives might split your budget and reduce the effectiveness of each campaign.
👉🏻If your goal is more sales or leads, a Conversation ad might be better. If you want brand awareness, Engagement could work better.

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