05/01/2015
What does a marketing executive do? Typical employers | Qualifications and training | Key skills
Marketing executives work closely with other employees such as advertising, market research, production, sales and distribution staff.
They are responsible for:
analysing and investigating price, demand and competition
devising and presenting ideas and strategies
promotional activities
compiling and distributing financial and statistical information
writing reports
organising events and product exhibitions
monitoring performance
managing campaigns on social media
Opportunities for promotion are excellent – normally into senior marketing roles or related employment areas.
Typical employers of marketing executives
Companies
Manufacturers
Retailers
Industries
Local authorities
Charities
Vacancies are advertised by TARGETjobs, careers services, national newspapers and relevant publications such as Campaign, Marketing and Marketing Week and their respective websites. Speculative applications can be effective as some opportunities may not be advertised.
Qualifications and training required
Typically marketing opportunities are open to graduates from any degree discipline. However, some employers may prefer graduates with a degree or postgraduate qualification in a relevant subject such as marketing, business or statistics. Some jobs, particularly those in industrial marketing, require a scientific or technical background.
Relevant paid or voluntary work experience can be beneficial. This can be gained in any commercial area which requires contact with customers or the general public. Larger employers also run vacation courses and placements which can give a useful insight into the profession.
Key skills for marketing executives
Good teamwork skills
Communication skills
Adaptability
Good organisation and planning skills
Creativity
Commercial awareness
Numerical skills
IT skills
