24/12/2025
산타프렌즈 프로젝트는 카카오프렌즈 IP를 다양한 옥외매체로 확장하는 데 초점을 두고 기획·연출되었습니다.
�서울역이라는 배경과 초대형 파노라마 미디어월의 형태를 고려하여, 루돌프 기차라는 메인 콘셉트를 정하였습니다.�
이를 바탕으로 카카오프렌즈 캐릭터들이 산타 역할을 수행하며 선물을 준비하고 배달하며, 이 과정에서 벌어지는 유쾌하고 사랑스러운 에피소드를 중심으로 이야기를 구성했습니다.
The Santa Friends project was planned and directed with a focus on expanding Kakao Friends IP across various outdoor media.�
Considering the setting of Seoul Station and the scale of its ultra-wide panoramic media wall, the main concept of a Rudolph train was established.
�Based on this concept, the story follows Kakao Friends characters as Santas, preparing and delivering gifts through playful and heartwarming episodes.
Client - Kakao�
Production - imago
Creative Director - Hyuksoo Lee�Art Director - Hyungseok Choi�Animation Director - Youngwoo Cho
Lead Artist�In,Outro - Hyungseok Choi, Youngmin Lee�Scene 1 Apeach - Yongjae Choi�Scene 2 Ryan - Youngwoo Cho�Scene 3 Jordy - Eunji Lee�Scene 4 Kong&Bami - Youngmin Lee, Hyungseok Choi
Creative Planning - Eunji Lee, Youngwoo Cho, Yongjae Choi�Character Animation - Youngwoo Cho, Yongjae Choi, Eunji Lee�Character Modeling - Youngwoo Cho, Yongjae Choi, Eunji Lee�Character Rigging - Youngwoo Cho, Yongjae Choi�In,Outro Animation - Youngmin Lee
Sound - Hangyeol Kim
#카카오 #카카오프렌즈 #서울역