The bread and butter brand consulting LLC

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16/03/2026

Five years ago, we planted a flag in New York.
Not to be loud. To be precise.

the bread and butter brand consulting LLC turns five today —and the work is only getting sharper.

Here‘s to the brands we’ve built, the markets we‘ve moved, and the intelligence we bring to both.

와우, 더브레드앤버터 미국법인, 오늘 벌써 5주년입니다!
(한국법인은 올해 17주년이랍니다 Time Flies!!!)

Busan is Good, and now it’s award-winning.We’re so excited to announce that we’ve won an ! The iF DESIGN AWARD is one o...
26/02/2026

Busan is Good, and now it’s award-winning.

We’re so excited to announce that we’ve won an ! The iF DESIGN AWARD is one of the most important design prizes in the world.

It is an honour to see our work for the Busan Metropolitan City receive global resonance. This milestone marks a significant chapter in our 2026 journey of Betterment Intelligence, proving that impactful branding can bridge the gap between technical precision and human-centric storytelling. Busan is Good, and now, it is officially award-winning.

더브레드앤버터가 2026 IF Design Award- Branding & Communication Design부분에서 부산 도시브랜딩 프로젝트 Winner로 선정되었습니다!

11/02/2026

Something big is coming.

We are thrilled to announce that we’ve been appointed as the lead agency for the brand development of a Top-Tier Premium Breast Implant.

Moving beyond just "medical specs," we are crafting a lifestyle-driven, branded experience that redefines the category. From core strategy to visual storytelling, we're building a brand that stands in a league of its own.

Stay tuned.

더브레드앤버터가 가슴보형물 브랜드리뉴얼개발을 수주했습니다. 여느 메디컬브랜드와 다른 전략과 비주얼스토리텔링, 마케팅으로 론칭될 예정이니 지켜봐주세요!

We‘ve moved.the bread and butter design studio is now at 37 Lombard Street, in the heart of the City. A new space for th...
10/02/2026

We‘ve moved.

the bread and butter design studio is now at 37 Lombard Street, in the heart of the City. A new space for the work that matters—where Betterment Intelligence takes shape.

Come visit.

더브레드앤버터 런던 디자인스튜디오가 메이페어에서 시티중심가로 오늘부로 이전했습니다. 근처 지나가는길이라면 언제든 연락주세요!

2025: The Rise of Betterment Intelligence.This year, we recognised that technology is never neutral—it demands intention...
06/01/2026

2025: The Rise of Betterment Intelligence.

This year, we recognised that technology is never neutral—it demands intentional leadership. We transformed our workflow into a partnership where human judgement leads and AI expands our vision.

We have successfully harmonised AI efficiency with human empathy, proving that true intelligence isn‘t just about processing power, but about direction. It is how we use advanced tools to deepen, not replace, the authentic connection.

2025년은 더브레드앤버터에게 ’Betterment Intelligence‘의 해였습니다. 우리는 기술이 결코 중립적이지 않다는 것을 인지하고, 인간의 판단력이 이끌고 AI가 시야를 확장하는 파트너십을 구축했습니다. AI의 효율성과 인간의 공감을 조화시켜, 기술이 사람을 대체하는 것이 아니라 진정한 연결을 돕는 도구가 되도록 만들었습니다.

We are proud to present the bread and butter’s 2025 Impact Report: Collective Betterment. As we reflect on the past year...
06/01/2026

We are proud to present the bread and butter’s 2025 Impact Report: Collective Betterment.

As we reflect on the past year, one truth stands clear: 2025 was defined by Collective Betterment.

We believe that true impact is created not in isolation, but through the collective action of micro-groups and enduring partnerships. It was the formation of these agile micro-groups that allowed us to turn our shared vision into reality.

더브레드앤버터의 2025 임팩트 리포트, ’Collective Betterment‘를 공개합니다. 2025년 우리는 진정한 임팩트가 고립된 개인이 아닌, 마이크로 그룹(Micro-groups)의 실행력과 끈끈한 파트너십을 통해 만들어진다는 것을 증명했습니다. 덕분에 우리는 그 어느 때보다 서로 연결되는 한 해를 보낼 수 있었습니다.

Future-proofing business isn’t just about the next big tech breakthrough; it’s about keeping humanity at the centre of i...
29/12/2025

Future-proofing business isn’t just about the next big tech breakthrough; it’s about keeping humanity at the centre of it all.

Honoured to be featured alongside fellow Fast Company Impact Council members in the Fall 2025 issue. We’ve come together to discuss the critical shifts shaping our markets—from ensuring tech serves humanity to leading the next generation with empathy and clear purpose.

As we navigate this "cognitive industrial revolution," our collective insight is clear: technology is the tool, but people provide the value.

Thrilled to see our name on the list of changemakers driving this conversation forward.

비즈니스의 미래를 준비한다는 건 단순히 다음 기술의 돌파구를 찾는 것만이 아닌, 그 모든 것의 중심에 '인간'을 두는 것이라는 인사이트를 우리 패스트컴퍼니 임팩트카운슬 멤버들은 입을 모았습니다. 더브레드앤버터를 포함한 멤버들의 quote와 리스트가 fast company fall issue에 특집기사로 실렸어요!

"인지 산업 혁명(Cognitive Industrial Revolution)"의 시대를 항해하는 지금, 인사이트는 명확합니다. 기술은 도구일 뿐, 진정한 가치를 만드는 것은 결국 사람이라는 것!"

From Germany, 1846 to your daily life in 2025. We are thrilled to announce our partnership with ZEISS, the world’s leadi...
28/11/2025

From Germany, 1846 to your daily life in 2025.

We are thrilled to announce our partnership with ZEISS, the world’s leading optical company with over a century of history.

Beyond the lens, we are embarking on a journey to seamlessly integrate ZEISS’s uncompromised quality into your premium lifestyle. Get ready to see the world differently.

Stay tuned for a new perspective.

더브레드앤버터가 179년역사를 자랑하는 독일 프리미엄 안경렌즈 브랜드 자이스 마케팅 컨설팅 프로젝트를 수주했습니다.

The Bread and Butter (US) is officially certified as a Prime Federal Contractor, eligible to work directly with the U.S....
25/11/2025

The Bread and Butter (US) is officially certified as a Prime Federal Contractor, eligible to work directly with the U.S. Federal Government. 🇺🇸

We are proud to introduce our Betterment Branding philosophy—merging commercial success with deep social impact—to the public sector, one project at a time.

Real brands, elevated by intelligence, now partnering for public betterment.

더브레드앤버터 미국법인이 미연방정부 주계약자가 됐습니다. 더브레드앤버터만의 #임팩트브랜딩 을 미국정부기관들과도 함께할수 있는 기회를 만들어가겠습니다

Beyond Placemaking: Redefining Urban Branding in Busan.the bread and butter has successfully completed a pioneering visu...
19/11/2025

Beyond Placemaking: Redefining Urban Branding in Busan.

the bread and butter has successfully completed a pioneering visual branding project for Busan, moving beyond traditional urban development to focus on the city’s ‘Jeong’—its warm-hearted generosity—and its people. We partnered with world-renowned artist Brian Rea () to create a key visual that captures the very soul of the city. This artwork is not merely design; it marks a new chapter for Busan, bringing the city’s inherent warmth to a global audience.

더브레드앤버터는 부산의 도시 비주얼 브랜딩을 통해 단순한 공간 개발을 넘어, 부산이 지닌 ‘정(情)’과 사람들의 얼굴을 중심에 둔 새로운 도시 브랜딩을 완성했습니다. 세계적인 아티스트 브라이언레와 함께 도시의 온기를 담은 키 비주얼을 선보이며, 부산이 가진 따뜻한 정서를 전 세계에 전하고자 합니다. 현재 #부산역 에서 #광고 도 진행중입니다

Spotted in London — the perfect scene of “From Code to Connection.”In front of Selfridges, a true gentleman embodied eve...
03/11/2025

Spotted in London
— the perfect scene of “From Code to Connection.”

In front of Selfridges, a true gentleman embodied everything digital can’t replace — grace, presence, and human warmth. That’s the magic of retail at its finest — purely human.

Last Saturday, Sooyoung Cho, founder of the bread and butter brand consulting, gave a special lecture at Central Saint M...
03/11/2025

Last Saturday, Sooyoung Cho, founder of the bread and butter brand consulting, gave a special lecture at Central Saint Martins, University of the Arts London.

The session, titled “From Code to Connection,” explored how branding and communication evolve in the age of AI — ending with a hands-on workshop on the theme “Finance for All.” A truly inspiring exchange of ideas and creativity!!

지난주토요일 더브레드앤버터 조수영 대표가 영국 센트럴세인트마틴 커뮤니케이션 디자인 코스에서 디렉터 쥴리오의 초청으로 “From Code to Connection”이라는 주제로 브랜딩특강을 진행했습니다. 학생들과 브랜딩임팩트 창출을 위한 금융브랜딩 워크샵도 같이 진행하며 뜻깊은 시간이 되었습니다!!

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Seoul

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+19178925723

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