Cheil Worldwide

31/07/2026

"While many brands optimise for attention and conversion, a few will offer emotional sanctuary. They will be disproportionately valued because they were there. While the rest were busy selling, they sold the feeling of being held. They end up feeling like a memory such as a familiar face, a timeless place, or a quiet ritual. It is less about persuasion and more about presence."

Kunal Ghosh, General Manager - Strategy at Cheil India, shared his thoughts with Campaign Asia-Pacific on the importance of empathy for the brand's success.

Read his piece here: https://www.campaignasia.com/article/brands-wise-enough-to-offer-shelter-will-survive-the-storm/4bdr0hx96ysdash4gwff5d5g5a?bulletin=457cmfxvrcn6svtm0yxfmtmjcr&mc_cid=6d43094827&mc_eid=abbc00a17c

02/07/2026

"Looking ahead, I believe the coming years will reward stronger creative judgment over technical skill. The ability to choose well will matter more than the ability to generate endlessly.
Cannes Lions 2026 felt like a return to human-centered creativity. Put simply: The winners weren’t the ones who made things faster. They were the ones who made things matter."

After judging the Direct Lions, Lili Jiang, ECD at Cheil Hong Kong, shared her thoughts on Cannes Lions 2026 reset with Campaign Asia-Pacific.

Read her piece here: https://www.campaignasia.com/article/cannes-lions-2026-jury-reset-to-human-impact/4w81955e929aj3x23f3w11b44r

02/07/2026

Huge congrats to our incredible art directors Bonkyung Koo and Yerin Jang for winning the Young Lions Media Gold at the 2026 Cannes Lions International Festival of Creativity!

Competing on the global stage against the brightest young minds is no small feat, and bringing home the highest honor proves their world-class creativity, strategic thinking, and relentless drive.

This marks the second consecutive year that Cheil has taken home the Young Lions Gold.

Thank you both for keeping the streak alive and pushing the boundaries of what is possible.

19/06/2026

With South Korea's best-selling beer brand Cass, we turned football fans' widest cheers into rewards to build excitement and establish Cass as an essential part of collective celebration - offering fans one can for every 1mm of their mouth size, along with a chance to appear in Cass OOH campaign.

Find out more about the Wide Cup campaign here: https://cheil.com/kr/news/newsDetail?nsNo=4249

23/03/2026

Creative director Joohee Lee took the stage at as one of the 61 world-class speakers.

Joohee shared her insights on creating universal campaigns that remain emotionally resonant across diverse markets through human-centric approach.

Well deserved, Joohee. Thanks to the organizers for a great event.

11/03/2026

Samsung Electronics collaborates with Academy Award-winning director Tom Hooper, with Cheil Worldwide behind the work.

The new heartwarming film for Galaxy celebates the power of imagination beyond technology, which unlocks limitless possibilities.

Read more from Tim Nudd at Ad Age: https://adage.com/creativity/work/aa-samsung-the-next-big-thing-is-you/

28/01/2026

Our global creative director, Joohee Lee, will be on stage at to share what happens inside briefs for global campaigns that are designed to speak to people beyond borders, but still emotionally alive and truly human.

ADFEST announces more speakers line-up that promise to challenge & inspire with speakers from Cheil, BBDO, thenetworkone, Pizza Hut, and D&AD.
https://www.adfest.com/Home/News/detail.html?id=12692

Warunyoo Warunyoo Crystal Bolor D&AD

16/01/2026

Ahead of the 2026 festival, Spikes Asia Festival of Creativity celebrates award-winning works with the wider creative community. Read the inspiring story behind the Burger King's "Whopper Tattoo" campaign shared by Seongphil Hwang, Seungree Kang, and Hyoeun Jeon.

https://www.spikes.asia/news/seongphil-hwang-seungree-kang-and-hyoeun-jeon

09/01/2026

"Turning tech into lifelines"

For the women sea divers of South Korea, Cheil Korea 제일기획 and the Jeju Institute of Korean Medicine developed an app to safeguard them in emergencies by alerting nearby divers in real-time.

The smartwatch app "Haenyeo Safe buddy" is developed based on women divers' long-standing cooperative practice of looking out for one another during diving.

Read more in Campaign Asia-Pacific:

South Korea’s ageing haenyeo still free-dive without oxygen for several hours—a real-time app from Cheil alerts nearby divers within seconds in medical emergencies.