Cheil Worldwide

28/01/2026

Our global creative director, Joohee Lee, will be on stage at to share what happens inside briefs for global campaigns that are designed to speak to people beyond borders, but still emotionally alive and truly human.

ADFEST announces more speakers line-up that promise to challenge & inspire with speakers from Cheil, BBDO, thenetworkone, Pizza Hut, and D&AD.
https://www.adfest.com/Home/News/detail.html?id=12692

Warunyoo Warunyoo Crystal Bolor D&AD

16/01/2026

Ahead of the 2026 festival, Spikes Asia Festival of Creativity celebrates award-winning works with the wider creative community. Read the inspiring story behind the Burger King's "Whopper Tattoo" campaign shared by Seongphil Hwang, Seungree Kang, and Hyoeun Jeon.

https://www.spikes.asia/news/seongphil-hwang-seungree-kang-and-hyoeun-jeon

09/01/2026

"Turning tech into lifelines"

For the women sea divers of South Korea, Cheil Korea 제일기획 and the Jeju Institute of Korean Medicine developed an app to safeguard them in emergencies by alerting nearby divers in real-time.

The smartwatch app "Haenyeo Safe buddy" is developed based on women divers' long-standing cooperative practice of looking out for one another during diving.

Read more in Campaign Asia-Pacific:

South Korea’s ageing haenyeo still free-dive without oxygen for several hours—a real-time app from Cheil alerts nearby divers within seconds in medical emergencies.

19/12/2025

Cheil Worldwide and the Korean National Police Agency (대한민국 경찰청) launch the "VOICE WANTED" campaign, encouraging public reporting of phone scammers' voices to tackle the rising threat of scam calls in South Korea.

"The core message is stark in its simplicity: every voice leaves a signature. Cheil bridges data forensics, design, and creativity in a powerful campaign that proves there's still a lot of room for innovation in adland. The way the unseen is visualised is brilliant and quietly unnerving. ... this campaign turns the medium into the message, with a lasting impact on crime prevention and public safety."

Thank you Campaign Asia-Pacific for the write-up.

Read more: https://www.campaignasia.com/video/koreas-national-police-gives-scam-callers-a-face-in-new-campaign/506656

Korea's national police gives scam callers a face in new campaign. Audio recordings are turned into the ultimate witness.
Full story here:
https://buff.ly/qXzC8wB

03/09/2025

Excited to see Samsung's "SmartThings meets AI Home" global campaign getting the spotlight! Read the scoop on these latest innovations that empower people to do less and live more at home.

Campaign Asia-Pacific | https://www.campaignasia.com/video/samsungs-new-ad-puts-ai-to-work-so-people-dont-have-to/504557

Campaign Brief Asia | https://campaignbriefasia.com/2025/09/02/samsung-cheil-showcase-ai-enabled-innovations-with-new-global-smartthings-home-campaign/

Marketing-Interactive | https://www.marketing-interactive.com/samsung-highlights-tangible-benefits-of-ai-home-in-global-campaign

Branding in Asia | https://www.brandinginasia.com/samsung-launches-smartthings-meets-ai-home-global-campaign/

MARKETECH APAC | https://marketech-apac.com/samsung-turns-invisible-ai-home-features-into-tangible-benefits-in-new-global-campaign/

MediaPost | https://www.mediapost.com/publications/article/408649/samsung-rolls-out-new-aismartthings-global-campai.html

With SmartThings, doing less means more at your home.

01/09/2025

We are absolutely thrilled to announce we’ve been crowned Network of the Year at MAD STARS 2025! 🏆

Cheil swept the competition, taking home a staggering 53 trophies – our highest ever at this prestigious awards show. This incredible haul includes a Grand Prix, 4 Golds, 7 Silvers, and 12 Bronzes.

A massive congratulations to our brilliant team Cheil Spain, Cheil Hong Kong, Cheil PengTai Beijing, PTKOREA(펑타이) for their innovative work and dedication. This is a testament to our commitment to pushing creative boundaries and delivering exceptional results for our clients.

10/07/2025

We're excited to welcome Cedric Devitt as Chief Creative Officer of North America.

Read more on Cedric's appointment in Ad Age here:

Cedric Devitt takes the role after a decade of building SPCSHP into a full-service agency.

23/06/2025

Congratulations to our creative duo Subin Oh and Sunmi Park on winning Young Lions Gold!

Two of our incredibly talented junior creatives have been crowned Gold winners in Digital from this year's Young Lions competition of Cannes Lions International Festival of Creativity.

These young innovators showcased unparalleled creativity, strategic thinking, and technical prowess with their groundbreaking digital campaign. Their win serves as an inspiration for everyone here at Cheil and beyond, proving that impactful creativity knows no bounds by age or experience level!

Huge congratulations again on this well-deserved recognition—here’s to many more groundbreaking projects ahead of you both in your incredible journeys as creatives. We couldn't be prouder supporters!

06/03/2025

Huge congrats to Samsung for being named 2025 Advertiser of the Year at Spikes Asia Festival of Creativity!

We are incredibly proud to partner with such an innovative and forward-thinking brand. Your dedication to creativity, technology, and powerful storytelling truly sets you apart. 🏆

A huge shoutout to our team for crafting the award-winning 'Try Galaxy Fold Experience' campaign – it's amazing to see its impact firsthand! 🤩

Here's to many more wins in the future!🥂

Congratulations to Samsung | Advertiser of the Year

Through immersive digital experiences and bold creative strategies, Samsung has earned global recognition for its innovative blend of technology and storytelling to captivate audiences worldwide. As a testament to its excellent work, Samsung stands as one of the most awarded companies at Spikes Asia and 2025 marks its second win as Advertiser of the Year. Read the full story: https://bit.ly/41tToif

The Advertiser of the Year Award will be presented to Samsung Electronics’ Stephanie Choi, EVP & Head of Marketing, Mobile eXperience Business, at the Awards Ceremony in Singapore on 24 April 2025. Get your ticket now and join us in celebrating the best of APAC creativity: https://bit.ly/41qoPd9

06/11/2024

Cheil Worldwide joined hands with 토스 (Toss) and the Korean National Police Agency to raise awareness about the gravity of teen gambling by running an Instagram feed of a fictional 16-year-old boy.

Head over to Campaign Asia-Pacific to read about the campaign: https://www.campaignasia.com/video/against-the-odds-unpacking-the-high-stakes-world-of-koreas-teen-gambling/499214

The new campaign by Cheil and Toss exposes the dark world of teen gambling through a fictional Instagram feed, revealing risks far beyond mere money.