MONQ, 성미산로 103, Seoul (2026)

01/10/2025

🔥 COLOR ME BOLD – A Night of Bold Fashion with MSGM 🔥

Our latest collaboration with DAFC and MSGM brought COLOR ME BOLD - a vibrant fashion night filled with creativity and youthful energy.
With the FW 2025 collection, MSGM not only reaffirmed its bold street style identity but also spread a spirit of dynamism and inspiration to fashion lovers in Vietnam.

Big thanks to MSGM and DAFC for trusting MONQ to co-create such a memorable experience.

29/08/2025

[INSIDE MONQ] is an open series where we interview our people - people by people, story by story. It’s where we share individual voices, unique journeys, and the good attitudes that shape MONQ’s spirit.

In this week, we are delighted to introduce Nguyễn Hoàng Thái Duy (Thaiji), Lead of Creative at MONQ Vietnam. With nearly 10 years of experience in global agencies - and now at MONQ - he shares his perspective on MONQ Culture, the Lead of Creative role and the Vietnamese advertising market. His story reflects creativity, collaboration and the daily practice of working a “good attitude” in his own unique way:
✨ Everyday actions: Respond, not react. Listen, not just talk. Think, not just assume.
🌱 A personal mindset: Stay soft in heart, sharp in thought, and open enough to change - becoming the best version he chooses to be. Choose to be right and kind at the same time - guided by curiosity, in sight and insight.
🤝 One Team Collaboration: What we individually think matters, how we think together is priceless.

Let’s read his interview and share this beginning. More interviews, more voices, and more people of INSIDE MONQ are waiting to be discovered.

Full interview here: https://www.monq.vn/news/aKa6TRIAACIAxJgS

22/08/2025

Every “MONQ-nim” carries this book.
It is a book and also a notebook. One that opens itself every day, written in real projects, real people, real contexts, real challenges.

Page after page, we learn that great results are never just the ending.
They are about how the story is crafted: with clients, with partners, with each other.
Chapter by chapter, we are reminded that ideas only shine when the process is strong, and true fulfillment comes from the care behind every step we take together.

And at the spine of this book lies one enduring keyword - Attitude.
It is what binds the book everlasting, keeping it steady and strong over time.
For us, a good attitude is built on three guiding passages:
✨ A paragraph written with kindness at its heart
✨ A page always open for growth and improvement
✨ A chapter dedicated to the power of collaboration

This book is endless, evolving - every situation at work adds new notes, annotations, and rewrites. It shapes how we treat colleagues, serve clients, and carry every project forward.
And so, when the attitude is right, the performance writes itself - fluently, naturally.

Let’s turn the next page together. Our book is waiting.

11/08/2025

Creativity starts with ideas but it's the smallest details that shape their identity.
Like a fingerprint, every project we touch is uniquely defined - by care, craft, and clarity.

✨ That’s why we:
• Care through planning - each touchpoint between brand and consumer is handled with care for its impact, and for how it connects to every other.
• Craft through refinement - from words to visuals, we shape every detail with a human touch. Messages become meaningful. And one-of-a-kind is the kind of craft we live for.
• Strategize with clarity - every tiny detail helps tell the bigger story. Whether it’s today’s campaign or tomorrow’s vision, the smallest steps reflect the sharpness of our thinking.

Because in the end, details tell everything - they’re the tail that carries the magic. Even the teeny-tiny can shift how a brand feels, works, and connects.

What are the tiny (or tiniest) details that set your brand apart?
Let’s build something bold. With us. With MONQ.
Because details make the difference.

07/08/2025

“Is there a way to stand out from competitors and become No. 1?”

This is something many brands expect from agencies—and something we constantly explore ourselves. But it’s important to draw a clear distinction here: “differentiation” and “capturing market demand.”

You can’t create differentiation if there is no market demand. On the other hand, you can’t capture market demand if there’s no differentiation. (This is exactly why brand marketing and performance marketing must go hand in hand.)

That’s why, whether we are working on brand marketing or performance marketing, we always think about an appeal method rooted in brand originality. Sometimes, this approach takes a direction completely unrelated to trends—provided everyone recognizes its necessity.

Kakao’s brand campaign, Kakao’s Imagination, was a perfect example of this. While short, attention-grabbing videos were dominating digital service advertising, Kakao went the opposite way—producing five episodes of long-form content, each over five minutes. The result? The campaign was so successful that it won the Grand Prix at a digital advertising festival.

What we explored and focused on was none other than “people” and “communication.”
Today, we’d like to share how we think about the brand–customer relationship through the example of Kakao’s brand campaign.

👉 You can view the campaign series via the link below.
https://www.youtube.com/watch?v=zneRsMzGFGM&list=PLyraqdoIVJhmNeqjo5OpWkpXDU6kc5CMM&index=6

30/07/2025

“People don’t buy because of brand campaigns?”

Performance marketing has become a core strategy for driving customer action.
Data-driven targeting and exposure are undoubtedly essential in today’s advertising landscape.

But performance marketing cannot create demand that doesn’t already exist.
It simply competes to capture existing demand and guide customers toward our brand.

In fact, exposure through performance marketing doesn’t automatically translate into purchases.
Around 95% of the target audience seeing an ad have no intention of buying right now. And the remaining 5% won’t necessarily drive an extraordinary increase in conversion rates.
This is what we call the 95/5 rule.

Performance marketing works best when it engages customers at the right moment—when they have both the budget and the need to make a purchase.
Creating that purchase desire? That’s the role of brand marketing.

Brand marketing is not “just flashy, inefficient ad play.”
It’s about building future demand by considering the brand and customer lifecycle together—whether that future is one month away or 5–10 years down the road.

That’s why we believe it’s essential for brands to use brand marketing to form a sustained relationship with their customers—so that performance marketing can capture them more effectively later.

At MONQ, we constantly think about how to make customers fall in love with the brand.
Today, I’d like to share one such brand campaign that has driven growth—for the brand, for the business, and for user engagement.

You can check out the campaign’s hero teaser and the full 50-minute advertisement at the link below.
👉 https://youtu.be/b0vq1s86pHw?si=9JRjFZZUPXCzK_Rr
👉 https://youtu.be/AuMyGHuxvOM?si=tTxbtSo5D8WOUrp9

29/07/2025

At MONQ, we believe that creativity starts with a question - to dive deeper, see clearer, and get closer to what truly matters in a world full of change.
👉 We ask “Why not?” - to see and think differently, from the usual ways to default norms, old behavior patterns, and even fixed stereotypes.
👉 We ask “Why not something else?” - to shift our point of view, explore fresh angles, open unexpected perspectives, and unleash the full spectrum of possibilities within.
👉 We ask “Why now?” - to let the idea land, catch the right moment, meet the right people, and arrive at the right place in their lives.
👉 We ask “Why beyond?” - to grow further, build what lasts, and stay sustainable with tomorrow’s meaning.

And just like The Thinker, we love to reflect, feel, and imagine - together. One idea from one person can be powerful, and when we think together, it becomes something greater.
Each “why” is a beginning. It helps shape stronger thinking, focus our vision, and keep creativity flowing - in ourselves, in every brand and partner we walk alongside.

So today, take a moment and write just a few words down on your page:
💡 Why not? 🤔 Why not something else? ⏳ Why now? 🌱 Why beyond?
That’s already a beginning.
Let’s start here - with MONQ beside you.

17/07/2025

“Life’s Good” - more than just a message, it’s the spirit behind a creative collaboration between MONQ and LG Electronics that has proudly earned two prestigious awards in Korea:

* Gold in the Performance Marketing category at the Korea Advertising Awards 2023
* Silver in the Digital Creative category at the Korea Digital Advertising Awards 2024

This campaign stood out for its innovative use of Instagram, TikTok, and YouTube, paired with fresh brand storytelling that inspired a more optimistic outlook on life. These recognitions from industry experts and the advertising community reflect the dedication and creativity of the entire MONQ team.

A huge thank to our amazing team, visionary partners, and everyone who believed in and supported this journey.

At MONQ, we believe bold ideas have the power to spark real change.
Follow us to see how we continue to bring great ideas to life!

09/07/2025

Changing together - the way we grow at MONQ

At MONQ, we believe change is something we do together.
In the creative world, things move fast - new ideas, new ways of working, and new challenges. It’s not always easy to keep up, but when we face those changes together, the weight feels lighter and the possibilities feel closer.

We believe a company only grows when its people grow first. When we help each other learn, try new things, and expand our comfort zones, we all move forward together.

Change isn’t always comfortable - but without it, creativity can’t happen.

Through this series, MONQ want to share how we’re embracing change, not just in what we do, but in how we think, work, and grow as a team.

So, we’d love to ask you: What’s one change you’ve made recently that helped you grow? Let’s learn from each other.

08/01/2025

MONday Question

Mondays are more than just the start of the week—they’re an opportunity to 해시태그 and 해시태그 .

After the General Meeting, where each team shares their projects, we host a Monday Question, where 1-3 team members present their INSIGHTS.

The theme is always 해시태그 , and the presentations offer a chance to:
↳ Share stories about what inspires us
↳ Talk about hobbies, lifestyle, and personal approaches to work
↳ Exchange practical tips and ideas

With over 50 team members, this tradition helps us understand each other better and work more effectively as a team. It’s also a great way to reinforce our belief that 𝗚𝗼𝗼𝗱 𝗔𝘁𝘁𝗶𝘁𝘂𝗱𝗲 𝗠𝗮𝗸𝗲𝘀 𝗚𝗼𝗼𝗱 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲.

What inspires you as you start the week?
Let us know in the comments.

______

MONday Question

Thứ Hai không chỉ là ngày đầu tiên của tuần mới mà còn là cơ hội để kết nối và chia sẻ.

Sau cuộc họp báo cáo hoạt động của từng nhóm, chúng tôi có một khoảng thời gian gọi là ‘MONday Question’ - thời gian để lắng nghe quan điểm và những góc nhìn cá nhân của 1-3 thành viên.

Chủ đề xoay quanh ‘CẢM HỨNG’ và đây là cơ hội để các thành viên có thể:
ㄴ Chia sẻ câu chuyện về những điều truyền cảm hứng
ㄴ Kể về sở thích, lối sống và cách tiếp cận công việc cá nhân
ㄴ Trao đổi những mẹo nhỏ và ý tưởng thực tế

Với quy mô hơn 50 thành viên nhưng phong cách làm việc đặc trưng này của MONQ đã giúp chúng tôi hiểu nhau hơn và nâng cao hiệu quả hợp tác trong công việc, đồng thời cũng là một cách để củng cố niềm tin chung của công ty: 𝗚𝗼𝗼𝗱 𝗔𝘁𝘁𝗶𝘁𝘂𝗱𝗲 𝗠𝗮𝗸𝗲𝘀 𝗚𝗼𝗼𝗱 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲.

Đâu là nguồn cảm hứng mỗi đầu tuần của bạn?
Hãy chia sẻ với chúng tôi ở phần bình luận nhé!

MONQ

01/10/2025

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