Final Stage

31/01/2023

21/10/2022

https://thedieline.com/blog/2022/10/21/chemistry-gin-blurs-the-line-between-bragmatic-science-and-the-joy-of-a-well-mixed-drink?fbclid=IwAR11LOergi-OJdQOpdwSVfVruqatafAyG2cgmx54rvtMSdjmjsR8kpD-RCA

21/10/2022

21/10/2022

https://indd.adobe.com/view/9e49142f-36c8-41c3-9f01-ab45b47e6fed?fbclid=IwAR2yDszxE8LG3cFP8kogmssZU4tLKUFyXxgRFZK2sVk-tKBih6e9F2pNOAo

20/06/2022

https://medium.com/next-level-german-engineering/porsche-digital-brand-74f73f06cad6

14/02/2022

https://thedieline.com/blog/2022/2/10/nfc-enabled-packaging-can-drive-brand-engagement-and-help-the-environment?fbclid=IwAR3FWS5iDaMAUu3kEtMZvvdzM86e3YFK10DkJDMDKjQP3DGxf8Ij9xd4wY8

31/12/2021

07/10/2021

https://www.designboom.com/design/coca-cola-new-logo-real-magic-10-06-2021/?fbclid=IwAR0IQ0dRt3auLkxHzGtCfj79rtxIwOwDD4rLi9mC7srNtulMyZsqkHiXJw4

THE NEW COCA-COLA LOGO HAS AN INVISIBLE BOTTLE coca-cola has unveiled a new tweaked logo featuring its world-renowned logo wrapped around like an invisible hug. the new design is part of the first new global brand platform for the coke trademark in five years. dubbed real magic, this new brand phil...

05/10/2021

https://www.printmag.com/branding-identity-design/22squared-creates-a-higher-experience-for-cannabis-consumers/?fbclid=IwAR0Zl8Cxtq7bA3aQX_A3lDrCWL3vElR6sJcpUKvuJTcXcRHFBYJUt5qHLNU

Cannabis brand Columbia Care partnered with creative company 22squared to design the visual identity for their brand Cannabist. In creating an elevated branding experience, the essence is sleek with beautiful typography, intricate illustrations, and a dark and moody color palette.

27/02/2020

Google: Meet Meena, the Lifelike ChatBot.

Jupiter Research has projected that there will be 8 billion digital voice assistants in use by 2023, this is up from 2.5 billion at the end of 2018. Advances from Amazon, Apple, Google and Samsung will drive this across numerous surfaces from smartphones to smart devices (TV's & speakers) to wearables.

Current voice assistants still have a hard time interpreting what it is that consumers ask them to do and their accuracy rate has declined year over year according to Perficient Digital. Recognizing this, a team at Google Research published a paper last week that might be the start to solving to this critical issue.

The Next Web summarized the paper by writing, "The conversational neural network with 2.6 billion parameters can chat with people better than any AI generator out there. The team trained the model with 40 billion words — 341 GB of text data including social media conversations — using the seq2seq model.

"Seq2seq is a variation of Google’s Transformer — a neural network that compares words in a paragraph to each other to understand the relationship between them.

"Meena has a single evolved transformer encoder block and 13 evolved transformer decoder blocks. While encoder blocks help it understand the context of the conversation, decoders help it to form a response. Google claims Meena has 1.7x more model capacity and was trained on 8.5x more data than OpenAI’s GTP-2.

"The team of researchers also devised a new matric called Sensibleness and Specificity Average (SSA) to measure how sensible and specific a conversation or a response is."

What does this mean for brands? With the hardware side of conversational technology now easily embeddable in anything at scale due to Amazon's AWS IoT Core advances last year combined with this new approach to make the agent that lives on the device more intelligent, the future of voice interaction looks bright.

As we've been saying for some now, once consumers come to expect that the assistant be there auto-magically, brands will need to understand how to build experiences to meet them in these new, un-tethered moments, as doing so will unlock new contexts and opportunities to provide value.

26/02/2020

HTC: The First 5G Mixed Reality Headset

The smart glasses space continues to be flooded with patents and prototypes in advance of the first truly ready for mass-market release, likely as soon as 2023. HTC is the latest to push out their version of how 5G may power headsets in the future.

Ars Technica covered this by writing,"This brand-new "prototype" headset system is built around HTC's belief that "immersive" headset experiences will, for the foreseeable future, be a blend of virtual reality, augmented reality, and mixed reality.

"As a result, the Proton is built around this concept of being able to see your real-life environs, with a certain level of 3D content superimposed on top, depending on what a given game or app demands."

HTC is following Magic Leap's design by tethering this headset to a processor that can be worn around the waist. In addition, they claim that this headset will eventually be able to support "six degrees of freedom for all head movement...meaning (consumers) can safely walk and move their head while wearing the headset and expect virtual images to track."

What does this mean for brands? As we said at the top of this post, 2023 is probably the earliest that we will see true smart glasses hit the market. We've been saying for some time now that the next three years offer the opportunity for brands to build consumer behaviors via augmented reality that can easily port from a smartphone app to an app that lives in the field of view.