Tower Marketing

26/09/2026

It’s about so much more than the finish line. The Derek Larner Memorial Run is back on 25 October for its third edition 👟

The Run celebrates Derek’s legacy while raising vital funds for Jasmine Palliative & Hospice Care and Cayman Islands Cancer Society . Whether you’re taking on the 5K, Kids 5K, 10K or Half Marathon, there’s a race for everyone. Lace up your shoes and be part of a day where every step counts.

Register today via https://dereklarnermemorialrun.ky/💙

25/09/2026

One week to go until the Cayman Islands’ premier financial services conference, Spectrum - shaping financial services returns for its sixth year on 1 October!

is a must-attend event for several key reasons:

• You can hear from leading industry experts and thought leaders.
• You can be in the room for conversations shaping the future of our financial services industry, including global tax transparency, artificial intelligence (AI), investment funds, and the Cayman Islands through a global lens.
• You can connect with peers and create valuable relationships.

Spectrum is hosted and produced by our client, FTS Cayman Islands. See you there?

🎫 To register and explore the full agenda, speaker lineup, and sponsors, visit www.spectrum.ky

23/09/2026

On 17 September, Tower was pleased to partner with Cayman Islands Marketing Professionals Association - CIMPA and Cayman Islands Government 's Department of Communications for a focused on “Communicating Through Crisis: Mastering the Message.”

Together with Oneisha Richards (Director of Communications at Cayman Islands Government ), our Senior Consultant, Chad Kolton shared insights into how to recognise a crisis before it becomes one, develop a response strategy that balances transparency with discretion, and learn from real-world case studies. 🎤

Thank you to all who attended and to our speakers. We’re proud to have been part of this important conversation on navigating communication when it matters most.

19/09/2026

Happy 4 Year Work Anniversary to Serena 🪸

“Over the last four years at Tower, I’ve had the opportunity to be part of some truly meaningful initiatives and I'm excited for everything still to come - including CIRCA ReConnect and NYC Roundtable, Spectrum - shaping financial services , Derek Larner Memorial Run , Alex Panton Foundation Youth Mental Health Symposium and the LIFE Cayman Literacy Conference.

I’m grateful for every opportunity we’ve shared and for all that we’ve accomplished together.”

A few words from our founder, Lynne Byles:

“Serena has made a significant impact during her time at Tower. She has played an important role in shaping and delivering some of our most successful events, bringing dedication, attention to detail and care to everything she does. We’re incredibly grateful for all she has contributed and very proud to have her as part of the Tower team.”

Thank you, Serena, for the role you have played in helping Tower create memorable experiences for our clients.

18/09/2026

On 12 September, Kimpton Seafire Resort + Spa was the setting for an evening of glitz and glam at Insurance Managers Association of Cayman's 2026 Black-Tie Gala and Scholarship Fundraiser 👗 - and was delighted to be in attendance.

The Gala is one of IMAC’s flagship events, supporting the educational development of the next generation of Caymanians, providing both undergraduate and postgraduate scholarships through their Educational Scholarship Fund.

Tower was also proud to provide marketing and design support for our client's impactful event.

16/09/2026

Road safety is something that affects every one of us.

Tower was proud to be a significant sponsor of Rotary Sunset 's Road Safety Campaign, an initiative focused on the small everyday habits behind the wheel that can help prevent accidents and save lives.

Supporting initiatives that make a positive difference in our community is an important part of Tower’s values, and this campaign was a strong example of what can be achieved when businesses, media and community organisations work together around a shared goal.

Thank you to the media partners and other organisations that helped amplify the campaign and extend its reach across the Cayman Islands: Indigo Insurance, Saxon Investment Club , Cayman Marl Road , Cayman Independent, Cayman News Service , Sabrina Speaks, Stingray Media , High Impact,

And congratulations to the Rotary Sunset team for delivering such an important campaign!

Safer roads are a shared responsibility.

14/09/2026

Master the message when it matters most.

We’re pleased to partner with Cayman Islands Marketing Professionals Association - CIMPA and the Cayman Islands Government's Department of Communications for a on 17 September from 12:00 - 1:30pm, focused on Communicating Through Crisis.

Designed for communications and marketing professionals responsible for protecting and strengthening their organisation’s reputation, the session will be led by Oneisha Richards, Director of Communications at CIG, and Chad Kolton, our Senior Consultant.

From preparing before a crisis hits to communicating with clarity and confidence when the pressure is on, the session will explore practical approaches to effective crisis communications.

Tower is proud to be part of this important conversation and to support the continued development of crisis communications expertise across industries in the Cayman Islands.

Interested? Secure your spot today: https://cimpa.ky/product/crisis-to-confidence-mastering-the-message/

14/09/2026

If you work in marketing, communications or business development in financial services, this is one to have on your calendar.

On 2 October, Spectrum+ will bring together professionals from across Cayman’s financial services sector for a practical three-hour workshop focused on how AI is changing the way firms are found, understood and trusted.

Jasmine Kees, Tamsin Deasey-Weinstein and Caine Smith will explore the trust gap, how clients are increasingly using AI to find and assess firms, and how marketing and business development teams can work with AI more effectively.

Spectrum+ is being delivered in partnership with Cayman Islands Marketing Professionals Association - CIMPA, and CIMPA members can receive 10% off registration using the code CIMPA10.

🔗 Register now: https://spectrum.ky/spectrum-event/

Join us on 2 October 2026 for Spectrum+, a practical three-hour marketing, communications and business development workshop exploring how Cayman financial services firms can communicate substance, strengthen trust and reputation, and navigate an increasingly AI-shaped market.

10/09/2026

Today, on World Su***de Prevention Day, Tower would like to take a moment to remember Addison Kelly and remind our community that every life matters. Please take a moment to read this moving message written by her mother, Rhonda Kelly.

No one should have to face difficult moments alone. You are not alone.

Registration is now open for the 2027 Addison Kelly Butterfly 5k, Kelly Holdings 4th Annual World Mental Health Symposium and Mental Health First Aid Cayman Islands. We invite you to join our community as we come together to honour Addison’s memory and support this important cause.

is also fortunate to work alongside organizations such as Alex Panton Foundation and The Wellness Centre Ltd., who work tirelessly to make mental health a continuous conversation.

💛 Reach out. Listen. Start conversations. Remember.

💜 Registration is now open for the Addison Kelly Butterfly 5K! 💚

Each year, we open registration on World Su***de Prevention Day in honour of Addi’s life, and in honour of all those who have lost someone to su***de. 🦋

This event is more than a run/walk, it’s a movement of hope, remembranceand connection. Together, we walk and run not only to celebrate Addi’s beautiful spirit, but also to support one another and work toward a future where no more lives are lost this way.

📅 Saturday, 6 February 2027
📍 Camana Bay
🔗 Register here - https://tinyurl.com/ectmtykb (link in Instagram Bio)

Let’s come together, for Addi, for every life lost and for a community committed to hope and healing. ✨

***dePreventionDay

09/09/2026

The little things that make the busy days feel lighter, and the moments that remind us of why we do what we do.

A look at what keeps us inspired as we head into our event season.

What fills your cup? ☕