Not Your Standard

Not Your Standard A next gen marketing and public relations agency doing it differently.

Not Your Standard is a Cayman Islands-based brand and communications agency doing it differently. We offer innovative strategies and top-tier creative products to business visionaries, seasoned marketers and project-based campaigners. Founded by two do-ers and makers on a small, fast-growing island, we're creating things for you that people love; the kind of take-notice marketing and publicity campaigns that deliver brand-changing buzz and local, regional and international exposure.

10/10/2022

Calling all storytellers 📣 We’re looking for a digital savvy Content Manager to join the Not Your Standard team!

Working with a range of clients from industry pioneers to pacesetters, you’ll have the opportunity to create game-changing content that connects consumers with brands in real and meaningful ways.

You’ll also work with a team of strategic creatives who are passionate about storytelling, driven by purpose, and not afraid to do things a bit differently.

Sounding good? Head to notyourstandardagency.com/careers for more info and send your resume to [email protected] by 21 October 2022.

We love the opportunity to turn an idea on its head, that’s why when we were asked to take the reins on IDG - Interior D...
15/10/2021

We love the opportunity to turn an idea on its head, that’s why when we were asked to take the reins on IDG - Interior Design Group marketing strategy—we jumped on it. ⁠
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The longest-standing local interior design company, for a long time the brand’s advertising strategy had focused on traditional tactics without giving the new media of today the attention it deserved. ⁠
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Working with a superstar team that has included the creatives Big Panda_ and creators Armada Films, this year we’ve helped IDG to better disseminate its marketing messages across a broader spectrum of paid marketing platforms and reintroduced owned media as well. ⁠
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If you want to take control of your marketing efforts, we’re already gearing up for 2022. Get in touch to discuss how we could work together.

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If there’s anything another summer without international travel has taught us, it’s that summer in Cayman is HAWT and fu...
08/10/2021

If there’s anything another summer without international travel has taught us, it’s that summer in Cayman is HAWT and functioning A/C is not to be taken for granted.

That’s why more than 500 people checked out ANDRO +1 345 9498000’s summer campaign for a chance to win a free annual subscription to Home Care, the company’s popular monthly A/C maintenance programme.⁠
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If you’re looking for an impactful campaign that delivers real results for you and your target audience, get in touch to discuss how we could work together to drive your brand forward in 2022. ⁠
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Every year, our agency makes a commitment to give back to the community where we can, volunteering our time with NPOs an...
06/10/2021

Every year, our agency makes a commitment to give back to the community where we can, volunteering our time with NPOs and offering our services pro-bono for causes that are dear to our hearts.

That’s why we’re thrilled to support Jasmine Palliative & Hospice Care for another year by donating marketing time towards one of the largest fundraising events on their calendar. Due to popular demand, Voices for Hospices has added an additional date - you can now purchase tickets for 7, 8 + 9 October!

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“However you live, we’ll help you style it”—is IDG - Interior Design Groups’ mantra, and this summer the design firm's o...
10/09/2021

“However you live, we’ll help you style it”—is IDG - Interior Design Groups’ mantra, and this summer the design firm's own interior designers shared how they live a “life inspired” in the Cayman Islands ✨

Our content team had fun bringing to life all the things that embody outdoor living in the Caribbean as part of the brand’s ongoing communications strategy, including the production of custom photography and video for this summer campaign ☀️

📸 shot by Armada Films
📋 produced by NYS

Proving that results-driven ideas don’t have to be boring, this summer PwC Cayman Islands showcased to help recruit lo...
03/09/2021

Proving that results-driven ideas don’t have to be boring, this summer PwC Cayman Islands showcased to help recruit local talent by way of a cross-platform, multimedia campaign that brought to life PwC Cayman’s innovative intern programme 🤳

We helped the territory to create refreshing original imagery, compelling graphics and user generated content that showcased the global firm’s values-led approach that puts its people first, whether they are at the start of their career or the top of their game.

Because for content to work for an industry like professional services, it must produce results—and that’s something we 100% get excited about 🤓

As part of our ongoing work with Cayman Islands developer NCB Group, we were honoured to be the team’s creative partner ...
27/08/2021

As part of our ongoing work with Cayman Islands developer NCB Group, we were honoured to be the team’s creative partner for the development of a new digital platform that reflects the brand’s vision for the future and supports sales and marketing efforts for its growing roster of service offerings.

With sustainability as a foundational pillar, the new website is designed for the long-term and supports the company’s year-long celebration of two decades in business. Our work included a refresh of the 20 year-old brand identity, copywriting, photography and project management 👩‍💻

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Today we’re celebrating milestones big and small cos it’s been 4️⃣ years of Not Your Standard business, and one heck of ...
06/08/2021

Today we’re celebrating milestones big and small cos it’s been 4️⃣ years of Not Your Standard business, and one heck of a ride 💥

Since we started our small biz in 2017, we’re proud to have created more than 12 spanking new brands and launched 40 marketing campaigns, grown to a team of 6 superstar marketers, received 4 marketing awards, organised 2 weddings (and too-many-to-count brand activations) and made 1.5 babies, all the while working with amazing clients and companies looking to elevate, disrupt and make a difference in their industries.

In the new marketing landscape of 2021 and beyond, our founding ethos “to do things differently” has never felt more important, and we’re excited to continue to champion the new standard for brands in the Cayman Islands for many more years to come ⚡

When long-standing local MEP company ANDRO +1 345 9498000 rebranded in 2017, a new, interactive website and digital adve...
30/07/2021

When long-standing local MEP company ANDRO +1 345 9498000 rebranded in 2017, a new, interactive website and digital advertising strategy firmly established the iconic offline brand, online 🤳 ⁠
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Fast forward to 2021, and Andro is looking to take its digital game to the next level. So our strategic and creative teams have been tasked with reengaging key target audiences and realigning marketing communications across online channels. ⁠
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We’re honoured to champion this brand and excited to share the journey. Watch this space 👀 ⁠
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📸 .deronzier

At the core of the Ministry of Planning, Agriculture, Housing and Infrastructure’s George Town Revitalisation initiative...
23/07/2021

At the core of the Ministry of Planning, Agriculture, Housing and Infrastructure’s George Town Revitalisation initiative efforts is taking a fresh look at resurrecting the Cayman Islands’ capital 🇰🇾

Earlier this month, in partnership with Cayman Art Week, George Town Revitalisation did just that, hosting Art in the City, one of the planned experiences and enhancements for the CBD that is helping to foster some of the essential elements of a vibrant community—people and culture.

We had a lot of fun creating Art in the City, a brand activation that drew residents to the town centre to experience a complimentary hop-on-hop-off bus tour of more than 10 participating Cayman Art Week galleries and exhibitions.

Our creative team conceptualised and executed event design, logistics, branding and promotion—and we’re already looking forward to supporting Cayman Art Week next year 🎨✨

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This month saw NCB Group mark its 20 year anniversary and the roll-out of a supporting digital marketing campaign that c...
16/07/2021

This month saw NCB Group mark its 20 year anniversary and the roll-out of a supporting digital marketing campaign that celebrates this forward-thinking brand’s legacy in the Cayman Islands construction and development industry 🏗️💫

An opportunity to communicate the brand’s long-term mission to build with Cayman’s future in mind, a strategic, mixed-media approach and careful planning has seen marketing messaging push out across web, email, social and digital, garnering great attention and response within its first few weeks.

We’re all about working with clients and partners who are making a positive difference in their sectors and beyond, and we can’t wait to see what the next 20+ years bring for NCB Group, who continues to put sustainability at the forefront of every development project 🌱

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We knew we could trust the team over at No.11 Spa to be one step ahead of the beauty and fashion game 🤍 Early adopters o...
09/07/2021

We knew we could trust the team over at No.11 Spa to be one step ahead of the beauty and fashion game 🤍 Early adopters of cult green skincare brands like Indie Lee and Josh Rosebrook Skin and Hair Care, this week the retail boutique has been replenished with Summer 2021’s must-have resortwear, Sleeper.

As travel starts to resume again, Sleeper’s cult daywear sets and dresses have been spotted on the ‘gram on staycays in the Cotswolds and the Hamptons all the way to getaways to Greece and Hawaii. And now Sleeper's new summer styles have just arrived in Cayman, and the No.11 Spa gals celebrated in style with bubbles, sweet treats and even sweeter savings at the spa’s seasonal shopping evening.

We’re honoured to have been No.11 Spa’s creative partner since this stand out brand launched in 2017, and to continue to help them to maximise new brand partnerships, spa services and consumer experiences - cause if you haven't ‘grammed from No.11 Spa, have you even been to No.11 Spa? 💁‍♀️✨

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Address

136 Shedden Road
George Town
KY1-1201

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

+13457456972

Website

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