09/08/2023
📣 "GOLDEN DRUM is undoubtedly a unique event that celebrates the best of creativity from our entire region!
I have been lucky enough to be in Portorož twice and have also won awards at the festival. And now it will be an honor to serve as a jury and representing Kazakhstan for the second time! Hopefully I can be there a third time! 😉
I feel so happy, but also responsible, for choosing and voting for works and ideas that will mark and represent the ideal to follow in our creative industry: for brands, clients and creative young people who need inspiration and real values to move forward. Especially when the world needs positive leaders and game changers so much due to the problems that appear every day, brands should play an important role in this, and it would be great to see new, purposeful, integrated, and positive work and ideas, but obviously authentic.
On the other hand, the fact of being able to see works from such different markets, with less media exposure, and that are not seen in other festivals -perhaps due to the cost of submissions and limited budget, and not because of the quality of the ideas), and despite the fact that each country is geographically so close, it is undoubtedly a great plus and inspiration, because it helps you understand the reality of other countries and above all that creativity comes from the place it comes from, is the main resource to solve any problem, not only from communication or sales.
I really trust that works that truly represent values and new ways of communication and advertising will be rewarded. Not only fashions, or trends, but clearly what leaves a positive and valuable mark behind in our creative industry and society," shared with us Juan Pablo Valencia, Creative Director at TBWA\CAC. 💛🥁
