Digital Blooms

Digital Blooms “Marketing takes a day to learn and a lifetime to master” - Philip Kotler
Digital marketing tips & insights for everyone.

08/11/2020

SEO stands for search engine optimization. Which is the art of ranking high on a search engine in the unpaid section, also known as the organic listings. Do your keyword research before you write your next blog post. Then, use your keyword data to optimize the basics, such as your title tags and descriptions. And who knows – maybe the next time you press publish, you’ll stand out. Search engine optimization isn’t optional anymore. While it doesn’t take a lot of effort to get a few basics right, it might kill your online presence if you don’t. Just commit to getting started today as it can take you 6 months to a year to see results.
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Source: Hubspot
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Not all businesses will have the need or even the budgetary resources to deploy paid marketing campaigns. However, every...
21/10/2020

Not all businesses will have the need or even the budgetary resources to deploy paid marketing campaigns. However, every business needs to embrace organic marketing.
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Awareness. ••
10/10/2020

Awareness.
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Can they work together? It all comes down to your customer and their experience. If their experience can be bettered and...
09/10/2020

Can they work together?
It all comes down to your customer and their experience. If their experience can be bettered and heightened by using traditional marketing methods along with digital, so be it.
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Is inbound or outbound better? Neither.•Outbound is a better short-term solution with higher long-term costs. •Inbound m...
05/10/2020

Is inbound or outbound better?
Neither.
•Outbound is a better short-term solution with higher long-term costs.
•Inbound marketing tends to be the better long-term solution with slightly higher short-term costs.
•The strategy most businesses find most effective is to use both inbound and outbound marketing, while maintaining an inbound approach where you help yourself "get found" by people already learning about and shopping in your industry. 
•Most marketers today spend 90% of their efforts on outbound marketing and 10% on inbound marketing, and it is recommended that those ratios flip
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Source: Hubspot & Impactbnd
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Understand the basics.Inbound: pull strategy; bring the customer to youOutbound: push strategy; go to your customer•Sour...
01/10/2020

Understand the basics.
Inbound: pull strategy; bring the customer to you
Outbound: push strategy; go to your customer
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Source: How Business Works - DK
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