17/08/2026
Instagram just gave its iconic wordmark a makeover after nearly 10 years, and the internet definitely noticed. đ
The new logo was meant to feel fresh, but many users say the original was cleaner, more recognizable, and much easier to read.
What made the update even more interesting? Major brands quickly jumped into the conversation, turning the redesign into a real-time marketing moment and reminding us how powerful brand recognition can be.
A logo isnât just typography. When people have seen it for years, even a small change can completely shift how a brand feels.
So, which one wins for you: the classic Instagram wordmark or the new version?