UPSCALE

UPSCALE UPSCALE is an inter-connected global network of leading marketing communications companies.

Digital | From websites to app development to SEO and analytics for measuring performance, our experienced digital team can deliver intuitive, agile and well-built solutions that meet commercial objectives and help you stand out. Creative | At UPSCALE we combine storytelling and insight to ensure that your brand meets and exceeds audience demands. From strategy, positioning and differentiation, to

color psychology, typography, design, photography, illustration, animation and video, our experienced teams combine all the facets a business needs to ensure your brand is unforgettable. Content Marketing | Our teams are experienced at taking complex topics and using an innovative content marketing approach to allow clear messages to cut through the noise. We have the knowledge and skills to deliver fully integrated campaigns across both traditional and digital media channels that deliver results. Social Media | Our specialist team is highly experienced at providing all levels of social media support – from developing a multi-channel strategic approach to implementation and ongoing optimization, UPSCALE is able to deliver solutions to fit your budget and resource requirements.

27/05/2026

Creative. Confident. Slightly overdressed. 🕶️
Eid Adha Mubarak.

Rebranding Isn’t About A New Look; It’s About A New Chapter In A Brand’s DNA.A while back, we sat down with ArabAd to ta...
27/05/2026

Rebranding Isn’t About A New Look; It’s About A New Chapter In A Brand’s DNA.
A while back, we sat down with ArabAd to talk about the complete creative transformation of Le43, one of the region’s most prestigious catering names.
For us at UPSCALE, this project was a six-month journey focused on redefining the brand beyond aesthetics. We didn’t just refresh the visual identity; we reworked the strategy, positioning, and messaging to reflect the refined, sensory experience Le43 delivers.

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This post is unavailable. So are we.Happy Labour Day.
01/05/2026

This post is unavailable. So are we.
Happy Labour Day.

02/04/2026

Rebranding LifeLED meant going beyond aesthetics.
The objective was clear: elevate perception, align with a more architectural audience, and build a visual language that reflects precision, flexibility, and human-centric design.
We moved away from the expected, refining the identity into a cleaner, more confident system, one that translates seamlessly across applications while reinforcing the brand’s positioning in a competitive lighting landscape.
This is not just a new look.
It’s a strategic shift in how the brand communicates, scales, and leads.

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Beirut

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+971528769826

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