Leo Burnett holds people at the center of its strategic thinking, technological innovation and creative ideas, focusing first and foremost on human behavior before attempting to tell a brand’s story. With this HumanKind approach, Leo Burnett ensures that people who buy into client brands believe in them all the more. This is the core belief of what we call HumanKind. It's not about advertising or
brand propositions or selling products. It's about people and purpose. It's an approach to marketing that serves true human needs, not the other way around. That's why everything we do for brands is designed with a human purpose in mind. A brand without a purpose is one that will never be understood or embraced by people. A brand with a purpose can be a true agent of change and transform the way people think, feel, or act. A brand with a true HumanKind purpose can change the world. Our dream is to be the best creator of ideas that truly move people, bar none. Leo Burnett Beirut was established in 1974 with eight employees, four clients, and $300,000 worth of billings. Because of its solid contribution to its clients’ businesses, the agency’s reputation grew. And with it, so did its business. In 1981, the agency became part of Leo Burnett Worldwide. In doing so, Leo Burnett became the first multinational agency to establish itself in the region. In 2002, Leo Burnett Worldwide became part of Publicis Groupe. Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Today, Leo Burnett Beirut has 130 employees and boasts a globally recognized creative reputation and brand portfolio. It is part of the Leo Burnett MENA network with offices established in Jordan, Iraq, Riyadh, Jeddah, Qatar, Cairo and Dubai (where the network’s headquarters are located). With the integrated offering of the group, Leo Burnett Beirut has shown its strength in Creative, PR, Digital, Social, Analytics, Media, Experiential, and Business Transformation; all competencies of the group live under one roof, powered by one brand team. Our teams are the engine behind our clients’ businesses and fuel them with intelligence, creativity, and technology at the core of everything that we do. With access to more resources and stronger capabilities than ever before, Leo Burnett Beirut ranked as the 4th most creative agency in the world according to the Big Won report (2015).
