Melon

Melon Fruitful and creative design studio specialized in branding. We are a Beirut based design agency, working for international, regional and local companies.

With the biggest of brands to the smallest start up, we are passionate and experienced since 2010, offering strategies, copy writing, designs and art direction. We always manage to find a solution to any design problem that comes our way. We think about brands from every perspective, from internal culture to advertising, digital to broadcast and print. We make brands that are well rounded! Just like our name, we are fruitful and fresh in our designs and way of thinking!

We crafted Isabella as a complete brand experience. From strategic foundations and positioning to visual identity and ex...
23/03/2026

We crafted Isabella as a complete brand experience. From strategic foundations and positioning to visual identity and ex*****on across every touchpoint. The objective was to shape a refined and welcoming Italian destination in Dubai, built on authenticity, attention to detail, and a strong sense of hospitality.

The brand expression balances timeless elegance with a youthful spirit, brought to life through a considered use of color and typography. This contrast creates a distinctive identity that feels both sophisticated and vibrant, reflecting the essence of the Isabella experience.

.ae

23/03/2026

We crafted Isabella as a complete brand experience. From strategic foundations and positioning to visual identity and ex*****on across every touchpoint. The objective was to shape a refined and welcoming Italian destination in Dubai, built on authenticity, attention to detail, and a strong sense of hospitality.

The brand expression balances timeless elegance with a youthful spirit, brought to life through a considered use of color and typography. This contrast creates a distinctive identity that feels both sophisticated and vibrant, reflecting the essence of the Isabella experience.

.ae

We crafted Isabella as a complete brand experience. From strategic foundations and positioning to visual identity and ex...
23/03/2026

We crafted Isabella as a complete brand experience. From strategic foundations and positioning to visual identity and ex*****on across every touchpoint. The objective was to shape a refined and welcoming Italian destination in Dubai, built on authenticity, attention to detail, and a strong sense of hospitality.

The brand expression balances timeless elegance with a youthful spirit, brought to life through a considered use of color and typography. This contrast creates a distinctive identity that feels both sophisticated and vibrant, reflecting the essence of the Isabella experience.

Swipe left to see how it started 👆

.ae

We shaped the UAE debut of Ribs & Burgers with a brand identity that blends rustic Arabian charm and modern comfort. For...
24/09/2025

We shaped the UAE debut of Ribs & Burgers with a brand identity that blends rustic Arabian charm and modern comfort. For the first Abu Dhabi branch, we covered everything from strategy and design to packaging, uniforms, signage, and content creation.

Opening in the heart of Jordan and aiming to branch out to the middle east, seamlessly blends the casual ambiance of a ...
12/08/2025

Opening in the heart of Jordan and aiming to branch out to the middle east, seamlessly blends the casual ambiance of a cafe with the rich, authentic tastes of a Mediterranean kitchen.

Inas displays a warm and welcoming atmosphere, where guests can unwind between traditional decor, vibrant colors, and the comforting aromas of fresh food.

The brand identity is crafted by blending a sense of warmth, feminine essence, and Mediterranean charm.

Opening in the heart of Jordan and aiming to branch out to the middle east, .rest seamlessly blends the casual ambiance ...
12/08/2025

Opening in the heart of Jordan and aiming to branch out to the middle east, .rest seamlessly blends the casual ambiance of a cafe with the rich, authentic tastes of a Mediterranean kitchen.

Inas displays a warm and welcoming atmosphere, where guests can unwind between traditional decor, vibrant colors, and the comforting aromas of fresh food.

The brand identity is crafted by blending a sense of warmth, feminine essence, and Mediterranean charm.

Introducing artisanal crafted lazy cake: from premium Belgian chocolate, elevating the original recipe into sophisticate...
12/06/2025

Introducing artisanal crafted lazy cake: from premium Belgian chocolate, elevating the original recipe into sophisticated, delectable treats. The brand image is dynamic and fun, yet it preserves the elegance to cater for all ages.

Project scope:

/ Brand Strategy & naming
/ Logo & brand identity
/ Packaging design
/ Content creation
/ Social media management
/ Events stand design

Introducing .lbScope of work:NamingBrand strategyLogo & brand identityPackagingSocial media launching
02/04/2024

Introducing .lb

Scope of work:
Naming
Brand strategy
Logo & brand identity
Packaging
Social media launching

Address

Main Street, Akl Building, 3rd Floor
Jall Ed Dîb

Opening Hours

Monday 09:30 - 18:00
Tuesday 09:30 - 18:00
Wednesday 09:30 - 18:00
Thursday 09:30 - 18:00
Friday 09:30 - 18:00

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