03/06/2026
Everyone thinks branding is logos and colours. It’s not.
Branding is why an incredible product can still face criticism. The new Ferrari Luce has over 1,000 horsepower and cutting-edge technology, yet people are asking one question:
Does it still feel like a Ferrari?
People don’t just buy products. They buy what those products represent.
Is Ferrari evolving or losing its soul? 👇