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17/09/2021

04/01/2020

Big Corporates in Sri Lanka, are starting to allocate substantial budgets for Digital Marketing (DM). This is a good start. Next, they would need to understand the crux of DM and the power it has to radically impact their brand equity and revenue. When the power of DM is not utilised, as Elissa Liu observes, “the result is often significant effort and dollars invested, but with questionable ROI and no clear link back to business results that company leadership is looking for.”

Big Corporates in Sri Lanka, are starting to allocate substantial budgets for Digital Marketing (DM). This is a good start. Next, they would need to understand...

31/12/2019

For some time now, research has indicated that we live in a “mobile first” world. What this means for Sri Lanka is that we are 65% more likely to engage with Online Ads on our mobile phone, than our Laptop/PC. However, even the Sri Lankan companies privy to this, fail to take full advantage of Mobile Ads – which should be designed as an experience, resulting in a Sales Lead.

For some time now, research has indicated that we live in a “mobile first” world. What this means for Sri Lanka is that we are 65% more likely to engage...

30/12/2019

Advertising As We Know It Is Dead! International advertising agency network M&C Saatchi’s stock plummets by over 40%

Do you think that persuasive and consistent advertising has an important role to play in brand building? As international advertising network M&C Saatchi...

28/12/2019

Instagram is more than just pictures, it’s revolutionised consumer culture Instagram is more than just pictures, it’s revolutionised consumer culture

https://flip.it/xPEPZb

In the decade 2010-2019, Instagram has tuned into a multi-million marketing platform that influences consumer spending much more profoundly.

28/12/2019

LinkedIn is an often overlooked and generally underutilized powerhouse for reaching the right audience.

As a social media site, LinkedIn has cemented its place as the "go-to" for businesses. Maintaining a presence on LinkedIn not only enhances a company's online presence but also allows them to interact with other businesses and professionals. However, just having a page on LinkedIn isn't enough to ut...

28/12/2019

Content Marketing: Why Less Could Be More Content Marketing: Why Less Could Be More

https://flip.it/cEKBqH

Increased posting frequency is an easy answer that could actually result in diminishing returns.

28/12/2019

Driving sales through Social Media requires using the correct method, at each touch point of the buyers decision making process.

26/08/2019

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17/08/2019

Get 100 New Customers..

17/08/2019

What Digital Metrics are Most Important to Monitor

Digital Marketer, Ryan Green, discusses which metrics are important to monitor on social and which are not in this Marketing Minute. This video helps digital...