22/08/2026
Last night, our American Water Relaunch campaign won Gold at the Dragons of Sri Lanka Awards.
This wasn’t awarded for a single film, KV or ex*****on. It was awarded for transforming a 30-year-old bottled water brand that had lost relevance into a brand that matters to today’s consumer.
We went beyond a relaunch. We redefined the brand from the ground up, with a new positioning, proposition and identity, and brought it to life through design, packaging, visual identity and storytelling.
From being overlooked to being relevant again. That’s the power of a brand transformation.
🐉🏆