Sparkwinn Research

Sparkwinn Research Sparkwinn is an innovative next-gen research firm using both traditional & digital research methods to collect data.

We provide compelling insights to help businesses understand the dynamics of their consumers/industry better. Sparkwinn is a market & social research company based in Sri Lanka. We provide compelling consumer insights to help businesses understand the dynamics of their consumers better. We work with a desire to understand the heart and mind of the consumers, so that our clients can create a fascin

ating impact by developing the most compelling products & services. We probe deeper, question endlessly and never settle until we unlock the powerful reasons & emotions connecting people and their behaviors. We provide relevant and affordable research solutions for all businesses, from start-ups to large corporations.So that our clients are well –equipped with key insights and information to make sound and well-informed business decisions and investments

✨ Wishing You a Bright and Joyful Deepavali ✨ As the festival of lights illuminates our homes and hearts, we at Sparkwi...
20/10/2025

✨ Wishing You a Bright and Joyful Deepavali ✨ As the festival of lights illuminates our homes and hearts, we at Sparkwinn Research celebrate the spirit of renewal, knowledge, and positivity that Deepavali brings.

May this season inspire brighter ideas, stronger connections, and new beginnings filled with insight and purpose.

This lorry carries a full load of goods, could have been sourced from various streets in Pettah, Sri Lanka, by an outsta...
01/03/2025

This lorry carries a full load of goods, could have been sourced from various streets in Pettah, Sri Lanka, by an outstation retailer or wholesaler . The goods range from rice cookers and clothing racks to white goods and more. Retailers and wholesalers select these items based on factors such as price, margin, durability, fast-moving potential, end-customer demand, and, of course, the brand’s influence. These products are then stocked in one or more shops for consumers to purchase. Sometimes, consumers don’t have many options, as the choice has already been made by wholesalers or retailers. While much emphasis is placed on consumer choice and behavioral patterns, building a brand image among retailers is also critical for certain categories. When wholesalers and retailers trust your brand, they are more likely to prioritize stocking your products, knowing they meet consumer expectations and market trends. They are also more likely to invest in marketing and promotional efforts for brands they believe in, increasing product visibility and driving sales.

Do you want to know what wholesalers / retailers think about your brand/ competitor brands, reach out to [email protected]

We're a new Research Executive / Assistant. if you are looking for a career in research / data / insights, this is th...
15/01/2025

We're a new Research Executive / Assistant. if you are looking for a career in research / data / insights, this is the opportunity for you , Apply now and be part of a dynamic team that involves impactful work ! 🌟

We're a new Research Executive / Assistant. if you are looking for a career in research / data / insights, this is th...
15/01/2025

We're a new Research Executive / Assistant. if you are looking for a career in research / data / insights, this is the opportunity for you , Apply now and be part of a dynamic team that involves impactful work ! 🌟

🌾✨ Wishing You a Joyful Pongal! May this harvest season bring abundance, happiness, and prosperity to you and your famil...
14/01/2025

🌾✨ Wishing You a Joyful Pongal! May this harvest season bring abundance, happiness, and prosperity to you and your family. 🌞🍚

We recently had the privilege of participating in the research symposium organized by the Market Research Society of Sri...
15/12/2024

We recently had the privilege of participating in the research symposium organized by the Market Research Society of Sri Lanka (MRSSL), where Aadhithan Mahendran presented one of the most impactful and methodologically rigorous studies conducted by Sparkwinn in recent years.
This study marks the completion of a significant, long-running research initiative commissioned by our client, Gojo.
Over the past three years (2021–2024), we have conducted an in-depth exploration of the financial behaviors of economically vulnerable communities in Sri Lanka, with the goal of promoting meaningful financial inclusion.

For this study, we employed the financial diary method, where respondents recorded their daily financial transactions. Our enumerators visiting every week to collect details. Sparkwinn team then digitized this data, enabling advanced analytics to uncover deeper insights. We collected and analyzed over 300,000 individual transactions from 100+ households across rural and semi-urban areas of Sri Lanka.

The findings from this extensive study are poised to provide valuable insights for microfinance institutions, policymakers, and organizations looking to develop more inclusive financial programs tailored to underserved communities.

At Sparkwinn Research , we remain committed to driving impactful change, both in business and society, through data-driven insights that empower meaningful transformation.

Another FGD with male respondents.. This time it is about automobiles...
29/11/2024

Another FGD with male respondents.. This time it is about automobiles...

Qualitative research on the elderly population requires understanding on the part of theresearcher perhaps more than tha...
19/10/2024

Qualitative research on the elderly population requires understanding on the part of the
researcher perhaps more than that required for other age groups... Sometimes they don't understand the concept, they have difficultly in hearing, they might know very little about the subject we are exploring.... this paper discuss about "The key success factors in focus group discussions with the elderly for novice researchers: a review".. worth to read.https://www.emerald.com/insight/content/doi/10.1108/JHR-05-2019-0114/full/pdf

Focus group discussions involve six people on average. Greater than eight participants become crowded for a FGD. Creatin...
05/10/2024

Focus group discussions involve six people on average. Greater than eight participants become crowded for a FGD. Creating homogeneity in the FGD group can help participants feel more comfortable expressing their opinions.
One of our focus group discussion in Jaffna among male respondents...

Focus group discussion in Jaffna among Gen Z, try to understand their world of food habits and behaviours that influence...
20/04/2024

Focus group discussion in Jaffna among Gen Z, try to understand their world of food habits and behaviours that influence their choice

Grocery shops are still an important channel through which products reach the customers. Sometimes customers buy the pro...
28/03/2024

Grocery shops are still an important channel through which products reach the customers. Sometimes customers buy the products which retailers pick. Some instances they ask for recommendations. For a brand to push their product to customers they need to make sure retailers wholeheartedly buy your products. So giving them extra margins, free products etc influence positively on your product. So, brands need to get a sense on what retailers think about your brand.. Independent research could bring such insights.

Address

Sparkwinn Research: 16, Station Road, Colombo 4
Colombo

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+94773461479

Website

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Sparkwinn is a market & social research company based in Sri Lanka. We provide compelling consumer insights to help businesses understand the dynamics of their consumers better. We work with a desire to understand the heart and mind of the consumers, so that our clients can create a fascinating impact by developing the most compelling products & services. We probe deeper, question endlessly and never settle until we unlock the powerful reasons & emotions connecting people and their behaviors. We provide relevant and affordable research solutions for all businesses, from start-ups to large corporations.So that our clients are well –equipped with key insights and information to make sound and well-informed business decisions and investments