01/03/2025
This lorry carries a full load of goods, could have been sourced from various streets in Pettah, Sri Lanka, by an outstation retailer or wholesaler . The goods range from rice cookers and clothing racks to white goods and more. Retailers and wholesalers select these items based on factors such as price, margin, durability, fast-moving potential, end-customer demand, and, of course, the brand’s influence. These products are then stocked in one or more shops for consumers to purchase. Sometimes, consumers don’t have many options, as the choice has already been made by wholesalers or retailers. While much emphasis is placed on consumer choice and behavioral patterns, building a brand image among retailers is also critical for certain categories. When wholesalers and retailers trust your brand, they are more likely to prioritize stocking your products, knowing they meet consumer expectations and market trends. They are also more likely to invest in marketing and promotional efforts for brands they believe in, increasing product visibility and driving sales.
Do you want to know what wholesalers / retailers think about your brand/ competitor brands, reach out to [email protected]
