15/11/2018
What Is Outdoor Advertising and Why Is It Important?
Outdoor, advertising includes any type of marketing done outdoors to grab people’s attention. The most popular format is billboard advertising, but there are a range of other options, many of which now boast digital components.
Of course, the nuances of outdoor advertising expand the definition of this format to include a whole bunch of things you may never have even considered:
• Experiential advertising, such as the famous “Carrie” in the coffee shop prank
• Cars branded with advertiser logos and imagery
• Ads in bus shelters or on park benches
• Promotions in movie theaters before you watch your film
The list goes on and on. These days, you can find an exhaustive number of examples of outdoor ads, which brings us to part two of our opening question.
Why is outdoor advertising important? There are so many answers to that question, each of which we’ll explore in depth. But the key takeaway is this. We spend a great deal of our lives outside our homes. Advertisers increasingly fighting to stand out amidst the clog of ads on analog and digital devices need a less-cluttered environment to deliver their message. Enter outdoor advertising.
