26/02/2023
Vans creates traveling 10-foot replicas of its shoes
While many brands are currently looking to partner with tech startups to take advantage of their expertise in data, there’s not necessarily a direct correlation between the two. Vans’ 10-foot shoe replicas, complete with the brand’s well-known checkered pattern, took to the metropolitan streets of New York, traveling through Manhattan’s meatpacking district to Williamsburg, Brooklyn, and from Long Island City to the city’s Upper West Side. At designated stops, consumers could get an up-close view of the shoes and get a free pair of their own.
https://www.marketingdive.com/news/vans-10-foot-shoe-replica-mte-3-instagram/638971/
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