27/03/2026
π¨ Most people still retarget everyone who engaged once.
But now, you can go deeper. ππ»
With Meta Ads, you can filter Custom Audiences based on how many times someone engaged and when they engaged. This means you can focus on users who actually show interest, not just random clicks.
πΊBetter audience quality = better conversion potential.
If youβre running Facebook Ads or Instagram Ads, this is a simple way to make your retargeting more intent-driven.
Just donβt over-filter if your audience size is small.