19/08/2026
Sri Lanka AdEx 2026: A Closer Look at the Rs. 155.8 Billion Ad Spend Trend (Based on published rate cards)
The Sri Lankan advertising landscape recorded a massive Rs. 155.8 Billion in total spend between January and July 2026
As brands continue to navigate a dynamic media environment, the latest data reveals where the budgets are flowing and who is leading the charge.
Here are the key takeaways you need to know:
1. TV Continues to Dominate: Television remains the undisputed powerhouse of Sri Lankan advertising, capturing Rs. 141.0 Billion (nearly 90.5%) of total spend
2. In comparison, Radio registered at Rs. 12.8 Billion and Press stood at Rs. 1.9 Billion
3. Unilever Leads the Market: Out of the Top 50 advertisers, Unilever Sri Lanka Ltd. remains the heavy hitter with an investment of over Rs. 19.2 Billion, followed by Nestle Lanka Ltd at Rs. 8.8 Billion.
4. The Q2 Peak and Valley: Spending peaked in March at Rs. 25.3 Billion (a strong +23% growth) and reached its highest point in April at Rs. 26.2 Billion before seeing a sharp contraction of -22% in May.
Follow Mideation Integrated for more insights into the Sri Lanka Ad Industry!
