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02/06/2026

Thanks to the wonderful coverage by CEO Magazine Sri Lanka

Continental Cars & Commercials Launches Volkswagen Taigun and Virtus in Sri Lanka at BMICH New Era of German Engineering, Innovation, and Premium Mobility Begins in Sri Lanka

Continental Cars & Commercials Pvt Ltd, the official authorized importer for Volkswagen passenger vehicles in Sri Lanka, ceremonially launched the all-new Volkswagen Taigun and Virtus at the prestigious Bandaranaike Memorial International Conference Hall (BMICH) on 28th May 2026.The highly anticipated launch marks a historic milestone for Volkswagen in Sri Lanka, reinforcing the brand’s long-term commitment to the local market while introducing a new generation of premium German-engineered mobility solutions designed specifically for modern Sri Lankan consumers. The prestigious event brought together senior representatives from the Volkswagen Group, diplomats, government officials, corporate leaders, members of the business community, media representatives, industry stakeholders, and automotive enthusiasts for an evening celebrating Volkswagen’s global heritage, innovation, and future vision for mobility in Sri Lanka. The launch event featured an immersive unveiling experience combining advanced digital presentations, cultural performances, entertainment segments, executive presentations, and dynamic product showcases that highlighted Volkswagen’s globally recognized standards in engineering, technology, safety, and design excellence.

Strengthening Volkswagen’s Presence in South Asia

The launch was conducted in collaboration with Skoda Auto Volkswagen India Pvt Ltd, the regional operational and manufacturing hub for Volkswagen Group brands in India. Skoda Auto Volkswagen India Pvt Ltd oversees the Indian operations of globally renowned automotive brands including Volkswagen, Škoda, Audi, Porsche, Lamborghini, and Bentley, while driving innovation, localization, advanced engineering, manufacturing excellence, and customer-focused mobility solutions across the South Asian region. The partnership with Continental Cars & Commercials reflects Volkswagen Group’s broader strategic vision to strengthen its footprint in Sri Lanka by delivering globally benchmarked products supported by world-class after-sales infrastructure, advanced technical expertise, and superior customer experiences.

The Volkswagen Taigun – Dynamic German SUV Engineering

The all-new Volkswagen Taigun enters the Sri Lankan market as a bold and progressive SUV developed for customers seeking versatility, performance, advanced technology, and premium comfort. Built on Volkswagen’s internationally acclaimed engineering platform, the Taigun combines sporty styling with intelligent innovation, offering a confident and engaging driving experience for both urban and long-distance travel.

Key highlights of the Taigun include:

• Advanced TSI turbocharged engine technology
• Dynamic German-engineered performance
• Premium SUV styling with bold exterior design
• Fully digital cockpit and infotainment systems
• Intelligent connectivity and smart driving features
• Advanced safety systems
• Spacious interiors and enhanced practicality
• Exceptional ride comfort and driving dynamics

The Taigun has already established itself as one of Volkswagen’s most successful SUV offerings in regional markets and is expected to significantly strengthen the premium compact SUV segment in Sri Lanka.

The Volkswagen Virtus – Sophisticated Performance and Luxury

The all-new Volkswagen Virtus redefines premium sedan mobility with its combination of elegant styling, refined comfort, advanced technology, and exhilarating performance. Designed to deliver an elevated driving experience, the Virtus combines sophisticated aesthetics with Volkswagen’s signature German engineering standards, offering customers a sedan that balances luxury, practicality, innovation, and performance.

Key features of the Virtus include:

• Elegant and aerodynamic exterior styling
• Premium and spacious interior craftsmanship
• Advanced infotainment and digital connectivity
• Responsive TSI turbocharged performance
• Superior ride quality and stability
• Advanced safety systems
• Refined German engineering and premium finishes

The Virtus is expected to appeal strongly to Sri Lankan customers seeking a premium sedan experience with class-leading comfort, performance, and technology.
Leadership Remarks

Addressing guests during the official launch ceremony, Mr. Piyush Arora MD CEO Skoda Auto Volkswagen India Pvt Ltd stated: “Volkswagen has always represented innovation, engineering excellence, safety, and timeless automotive design. The introduction of the Taigun and Virtus in Sri Lanka marks an important milestone in Volkswagen’s regional growth journey. Together with Continental Cars & Commercials, we are proud to bring globally benchmarked products and premium customer experiences to Sri Lankan customers. We strongly believe these vehicles will resonate with a new generation of customers who value performance, technology, quality, and German engineering.”

Speaking at the event, Mr. Heinz Reuter, Chairman Continental Cars & Commercials Pvt Ltd stated:

“Today represents a proud and significant milestone for Continental Cars & Commercials as we officially introduce Volkswagen passenger vehicles to Sri Lanka. Volkswagen is globally recognized for its engineering excellence, innovation, quality, and reliability. Through the launch of the Taigun and Virtus, we are committed to delivering an exceptional ownership experience supported by premium after-sales service, genuine spare parts, internationally trained technical expertise, and modern facilities built to global standards.” He further highlighted the company’s long-term vision to expand Volkswagen’s presence across Sri Lanka through strategic investments in infrastructure, customer engagement and premium automotive experiences.

A Long-Term Commitment to Sri Lanka

The launch of the Taigun and Virtus forms part of Continental Cars & Commercials’ broader strategy to establish Volkswagen as a leading premium automotive brand in Sri Lanka. The company is currently expanding its investments in state-of-the-art showroom facilities, advanced workshop operations, customer relationship management systems, genuine parts distribution, and technical training programs aimed at delivering international standards of service and customer satisfaction.

The launch event at BMICH also served as a celebration of Volkswagen’s enduring global legacy and its future-forward approach toward mobility, innovation, sustainability, and customer-centric automotive experiences. As one of the world’s most recognized automotive brands, Volkswagen continues to shape the future of mobility through advanced engineering, cutting-edge technology, safety innovation, and premium design philosophy. The arrival of the Taigun and Virtus in Sri Lanka marks the beginning of an exciting new chapter for Volkswagen and reinforces the brand’s confidence in the growth potential of the Sri Lankan automotive market.

About Volkswagen

Volkswagen is one of the world’s leading automotive brands, globally recognized for German engineering excellence, innovation, safety, quality, and progressive mobility solutions. With a rich global heritage and a strong commitment to future mobility, Volkswagen continues to deliver world-class vehicles designed around performance, technology, sustainability, and customer satisfaction.

About Skoda Auto Volkswagen India Pvt Ltd

Skoda Auto Volkswagen India Pvt Ltd manages the Indian operations of Volkswagen Group brands and serves as a key regional hub for manufacturing, engineering, innovation, and mobility solutions across South Asia. The company is focused on delivering globally benchmarked products while driving technological advancement, localization, sustainability, and premium customer experiences.

About Continental Cars & Commercials Pvt Ltd

Continental Cars & Commercials Pvt Ltd is the official authorized importer for Volkswagen passenger vehicles in Sri Lanka. The company is committed to delivering internationally renowned automotive brands, premium customer experiences, advanced after-sales support, and world-class mobility solutions tailored to the Sri Lankan market.

01/06/2026

A Proud Moment for Our Team!

An exciting milestone as Volkswagen officially launches in Sri Lanka, bringing one of the world’s most iconic automotive brands closer to Sri Lankan customers.

We are truly proud and honoured to have successfully handled the official media conference for this landmark launch, creating the perfect platform to connect the brand with the media and the public.

A sincere thank you to our partners, media friends, and everyone who contributed to making this event a success.

At CA PR & Media, we remain committed to crafting impactful brand stories, meaningful connections, and memorable experiences.

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09/02/2026

Are You Marketing to the Right Generation?

04/02/2026

Wishing all Sri Lankans a proud and meaningful 78th Independence Day. May we honor our past, stand united in the present, and work together to create a stronger and more resilient nation.

15/01/2026

Thai Pongal reminds us to pause, give thanks, and celebrate the blessings of life.
May this festival fill your days with warmth, abundance, and hope for the year ahead.

31/12/2025

New year. New goals. Bigger stories.
At CA PR & Media, we’re ready to turn bold ideas into brand success in 2026.

Thank you for being part of our journey let’s make this year legendary.
Happy New Year!

04/12/2025

In times of crisis, Sri Lanka becomes one family.
That is our true wealth.