Helping Businesses, Non-profits and Individuals realise their true potential through relevant and Creative Marketing Strategy - Be MINDFULL Always!
02/02/2026
We are born as caterpillars…with all the physical, mental and spiritual attributes to one day become butterflies. But in order to become all the gloriousness that we are destined to be, we need to completely isolate ourselves for some time like the caterpillar, inside a virtual (and sometimes physical), cocoon. I believe that it is in this ‘Cocoon period’ that we really transform and grow. When we are alone and spend a lot of time with ourselves, we learn about our selves and also bring out the best and worst in ourselves. The Angels and the Demons.
This is when we shed the notion of who are, who we think we are and who other people think we are (just like how all the others who see the caterpillar think that it is just meant to be a caterpillar for the rest of its life). This is when we bring out all the talents hidden inside of us all this time, and give ourselves the love, care and attention that is needed to understand who we really are and learn to accept ourselves for who we really are.
So, the next time you feel like the Walls are closing-in around you, and there is a nasty feeling in your tummy. Don’t fear, its just life slowly pushing you into your cocoon so that you can re-invent yourself, and sometimes even be reborn as we whole new version of your self…the person that you were always meant to be. But it takes some time on your own and it might mean that you will have to kill certain aspect of you, so that you can make way for the new thoughts and world views to occupy your consciousness. Let them Die…and let the Glorious and Beautiful new you be born.
Happy Flying!
10/10/2024
Was watching the news while having lunch, all about the situation in the middle-east.
Can't help but feel blessed to be in Sri Lanka right now and for being born here. Despite all the f**k-ups that this country has, we really don't appreciate how good we have it (in relation to the chaos and suffering that people in some countries continue to endure).
Today is World Mental Health Day, let's look around and be thankful about why our lives are NOT f**ked-up, as opposed to obsessing and stressing about things that...in the larger context, trivial.
03/05/2024
THE GREAT E-QUALISER
It is often said and widely accepted that no matter how wealthy or poor you are, whether you live in a Mansion or a Hut, whether you eat Kadala or Caviar for breakfast, drive a Maserati or a Maruti, work in investment banking or on a river bank, wear a Rolex or a Casio, at the end of it all, Death comes to all of us in the end and in that respect we are all equal!
There is one more time where the Rich man and the poor man become equal…or at least what they have to offer become equal and the poor man is as, or even more, powerful than the Rich man...
Elections!!!
If death is the Rich Man’s moment of Powerlessness, Elections are the Poor man’s moment of Power!
15/03/2024
Been doing the whole Marketing and Branding thing for some time now, and this is my perception, interpretation, experience and practice of Marketing and Branding. It's still all about the people, and I reckon that it's going to be all about the people, for a very long time.
My area of passions is Personal branding and the below guide has served me well time and time again since I was a teenager working the Interact club scene in school and during the past 20+ years in corporate...and life in general.
There is a lot in a name, make sure that you take the time and make the effort to say it, learn and and remember it!
25/12/2023
🎅🏼 හෝව් හෝව් හෝව් 🎅🏼
Slow down, take a deep breath…reflect on what you have lost, recap on what you have learned…rejoice on what you have right now 🙏🏽
14/09/2023
The ideal situation for a man or woman to die, is to have family members praying with them, as they cross over.
But imagine being on your deathbed, and standing around your bed are the ghosts of the dreams, the ideas, the abilities given to you by life that you, for whatever reason…you never pursued those dreams, you never acted in those ideas, you never used those abilities and there they are looking at you with large angry eyes saying “we came to YOU…only YOU could have given us life…and now, we must die with you Forever”.
The question is..if you die today…what dreams, what ideas, what gifts…will die with you???!!!
- Les Brown
13/09/2023
Brilliant storytelling by Apple, proving once again that, its all about the
In 2020, Apple promised to bring its entire carbon footprint to net zero by 2030 — through innovations in materials, clean energy, low-carbon shipping, and r...
19/08/2023
Thank you The Manifest Podcast and Host Sara for giving me a space to rant in an Air Conditioned studio 👻
From our lack of individual identity as Sri Lankans to how I use Comedy and Writing to NOT punch people and why we need to Thank our Forces for their service…and a lot inbetween…oh, and Besame Pooso… 😼
The host and I don’t share the same viewpoints on many things…and we also do share the same viewpoints on many things…and THIS is the beauty of sharing ideas…where we get the chance to convice the other person that they are wrong…just kidding… 🤪
Have a listen and let’s start a conversation 😎
P.s - Special Thanks to Prasadini for BTS camera work 🤓
Dive into the latest podcast episode where we unravel the comedic world of Thushan Jayaratne - a vibrant presence in the corporate sector who ingeniously channels his humour, boundless energy, and keen interest in current affairs into his content. 🎙️✨ In this episode, we'll journey through Th...
27/07/2023
“Interns in our office make Tea and fill Water Bottles for others and sometimes even wash lunch boxes of their team members...this is part of their training...”
Click to learn more…
Interns in our office make Tea and fill Water Bottles for others and sometimes even wash lunch boxes of their team members...this is part of their training...…
19/11/2020
We all know that Humour in Marketing is Great to;
- Grab Attention
- Make your campaign more shareable
- Give your brand a more Relatable, Trustworthy and Human personality
- Help your target market to recall your Brand
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But while most humorous advertisements are Funny they are NOT RELATIVE to the brand, product, service or call to action of your campaign.
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Its Great to have people to laugh at and share your funny content...but what next?
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Are they going to remember your BRAND, PRODUCT or SERVICE the next time they are in a PURCHASING situation... or is 'THAT FUNNY VIDEO' just going to come up in PASSING CONVERSATION at the Bar, with a A LOT of Mentioning and Credit going to the CREATORS of the content and NOT really the BRAND what PAID for it!
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With experience in Business Development, Marketing, Communication and Operations for over 18 Years in Multiple Industries, I understand that RELEVANCE is KEY, in not just making a CONNECTION, but inspiring ACTION.
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So if you feel like changing things up a bit and injecting some RELEVANT HUMOUR to your Brand and Business, let's have a chat...
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From EMPTY-HEADS to MIND-FULL | The MindFull Journey
Let’s take a step back and observe what is going on around us, the people and situations that we encounter on a daily basis. Starting from the Mad Morning rush of the family at home, the maniac Bus drivers, Suicidal Tuk drivers and Zombie-like corporate executives who are on the road, the people at office who barely raise their head to respond to the Good Morning greeting, gulping down (or skipping) breakfast, haphazard lunch and the mad traffic death race back home where we complain about what a horrible fu***ng day we had and how we can’t wait to do it all over again tomorrow. We are all largely unconscious...not brain unconscious...spiritually unconscious. We are MIND-LESS!
MINDFULL ventures aspires to be the catalyst of instigating and inculcating a culture of Mindfulness in our lives. And since work, and getting to and from work constitutes a large part of our lives, we aim to inspire conscious and mindful interactions and transactions among colleagues, customers, partners, competitors, and most importantly Individuals. Here’s how we got here...
‘EMPTY HEADS’ - in 2013, this is what I though that this would be a suave name for a Creative business, if I ever started one. I thought that it will be a great conversation starter when we meet people and they see the business card. Turns out, this name reflected who I was at that time in my life, my Dreams, Aspirations and most importantly my spirituality. It took good old Pushups and a German-born Spiritual teacher to get me out of my emotional dungeon...from being an Empty-head to Mind-full.
My name is Thushan Jayaratne...and MindFull ventures (MF for short - yes just imagine all the pun branding I can do with this), is the latest chapter in my personal journey of Mindfulness. Giving up meat in 2013 was a First step toward Mindfulness. I strongly believe that everyone that comes into our lives, for a reason. There are no Insignificant people or things in our lives, we just don’t pay attention or don’t see the impact at that moment. My ultimate decision to give up meat was largely influenced by Dr. Harsha Subasinghe, CEO of CodeGen International and the man behind VEGA, Sri Lanka’s own Electric Super Car. In hindsight, every encounter in my life so far has been with purpose.
Giving up meat had many physical benefits for me, and even though I didn’t know it at the time, it was preparing me for spiritual awakening as well. In 2014, Seeing the negativity and darkness in my soul, my Old friend Damith Gunathilake aka Ryan Gunner aka DJ Nighthawk, hooked me up with the Audio book of Eckhart Tolle’s - The Power of Now. Every word in that book resonated with what I had been through in my life up to that point and what I was seeking at that moment.
Since 2015, I have been ‘trying my best’ to practice mindfulness daily and my life had taken a new turn. Unconscious and Ego persisted but I was also learning to be true to myself and channelling my energy productively. I worked hard and learnt to fight for what I wanted. Opportunities came calling rather unexpectedly which saw me take up my last challenge as Chief Operating Officer at an e-taxi hailing startup.
When I finally decided to quit my job as COO at above mentioned startup, it was because I realised that I had drifted away from my path, my true self and my true purpose. I had become a different, unconscious human being. So much so, that I did not even recognise myself in the mirror. And the worst part was that my Dog, Teddy didn’t like me anymore. Now, when your Dog stops liking you, you know that something is Fu**ed up. So I informed my bosses that I am not cut out for the role that I was in and that it will be best if they recruit someone who is more in sync with the task at hand. I always believed, and even told my team, that if one day you wake up in the morning and you feel like you have to drag yourself to work, then you are doing wrong work (for yourself), and it is time to find your true passion.
Practicing mindfulness had made me want to always question myself and see if there is purpose in what I do on a daily basis. So when I wanted to start my new venture and sat down to brainstorm a name for it, I had to ensure that it will be a name that brings together and holds my values, ethics and principles. After a few Lazy attempts and after having put myself through the ‘creative process’, I finally ended up with MIND-FULL. It was one of those epiphany moments. It was always there, but I had to go through the creative brainstorming mill to realise it. Because I was initially looking to restart my Creative writing gig, the immediate connotations of the name MIND-FULL was ‘brain full of ideas’. But about 2 seconds later, it struck me... MIND-FULL as in ‘Mindfulness’, and that was it. What better name than this to continue the lifetime practice.
So, this is the beginning of our MINDFULL journey. We hope that you will join us and inspire those around us...one person at a time!
