06/06/2022
𝑭𝒖𝒏𝒄𝒕𝒊𝒐𝒏𝒔 𝒐𝒇 𝑷𝒂𝒄𝒌𝒂𝒈𝒊𝒏𝒈
Packaging design has multiple functions to accomplish, such as: Contain, Identification, Communicate, Preserve, Carry, Protect, Display.
🅐 𝗦𝗮𝗳𝗲𝗹𝘆 𝗖𝗼𝗻𝘁𝗮𝗶𝗻𝗲𝗱: Products often come in a mix of size and shapes. Packaging is used to contain products in one place to make them easier to transport.
🅑 𝗖𝗹𝗲𝗮𝗿 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆: Serves as an identification branding for the product.
🅒 𝗙𝘂𝗹𝗹 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 : Protects the product during the supply chain and from environments such as dirt dampness etc.
🅓 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗣𝗿𝗲𝘀𝗲𝗿𝘃𝗲𝗱 : Increases the shelf life of the product.
🅔 𝗘𝗮𝘀𝘆 𝗖𝗮𝗿𝗿𝗶𝗲𝗿 : Distribution of the product from the manufacturing unit to the store to the consumer.
🅕 𝗦𝘁𝗮𝗻𝗱𝗼𝘂𝘁 𝗗𝗶𝘀𝗽𝗹𝗮𝘆: Display the product at the store, to attract attention and motivate sales.
🅖 𝗖𝗹𝗲𝗮𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 : Tell the product story, description, facts, regulatory contents, etc.
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