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One of the objectives of outdoor advertising is the successful promotion of products and services which will maximise profits. Without proper objectives, businesses won’t be able to thrive against tough competition.Outdoor advertising has become one of the most important formats within the media landscape. The basic objectives of outdoor advertising are to secure, develop and create advertisements in order to sell a product. The goals of OOH advertising are normally in line with the rest of a companies marketing campaign so that it can generate a maximum return on investment.