27/10/2022
Shopping cart abandonment is one of the biggest headaches for e-commerce business owners. 🛒 You can successfully move customers through the sales funnel and grab their attention with a great offer, but if you lose them at checkout, all your marketing efforts and money go for nothing. 😢
A high cart abandonment rate is a red flag for e-commerce businesses, usually signalizing errors in the checkout process or poor user experience. 🚩 The first step to improving this indicator is to find out what influences it the most. Here are the top 5 checkout abandonment reasons. 👇
1️⃣ High shipping costs. Additional fees at the checkout can scare away your customers. So, instead of hiding it till the last step, let customers know how their order will cost with shipping fees upfront on the shopping cart page. Also, it's always a good idea to offer a coupon for free shipping.
2️⃣ Registration required to buy. Forcing customers to register or create an account before a purchase can be a decisive step leading to cart abandonment. To avoid that, provide the option of guest checkout.
3️⃣ Problematic checkout. For a good user experience, the checkout process should be as easy and quick as possible. So you have to ensure that all information on the checkout page is easily digestible and there are no unnecessary form fields.
4️⃣ Lack of trust. Shopping online may feel insecure for many people, so you have to get their trust. To do that, you must ensure a professional site design and its good performance, social proof, online payment security, etc.
5️⃣ Lack of payment options. Customers differ in their shopping habits, including how they like to pay, especially when compared internationally. So it's better to offer not one but several payment methods such as credit or debit card, Paypal, deferred payment, etc.
Need help improving your e-commerce website? Let's talk! ▸ www.beemarketing.lt
